Aristocrat Enters Partnership with Inspired Entertainment

Aristocrat Technologies Europe Ltd has just started cooperation with Inspired Entertainment to bring its content to additional European markets. The deal will allow Aristocrat to deliver game kits on Inspired’s terminals in several European markets. It will include the video lottery market in Greece, comma 6B in Italian ground as well as the B3 market in the UK.

Announcements

Commenting on the latest deal, Aristocrat’s Chief Product Officer, Matt Primmer said:

“We are excited to be partnering with Inspired to bring our globally renowned gaming content to more customers and players in more market segments across Europe. This agreement expands Aristocrat’s growth opportunities in certain EMEA market segments and provides another channel for the monetisation of our powerful game content. We look forward to working with Inspired to deliver benefits for our businesses, players, and customers in these markets going forward.”

President and Chief Operating Officer of Inspired, Brooks Pierce observed:

“These particular geographies have very high barriers to entry. As a leading provider with more than 33,000 machines on an open server-based gaming platform that offers seamless integration of third party content, we are thrilled to add Aristocrat’s iconic titles to our content portfolio, bringing to our customers unparalleled diversity from popular industry games.”

About the Companies

Aristocrat is one of the most prominent providers of gaming products, licensed in 240 jurisdictions and 90 countries around the globe. It currently employs over 3500 people who produce outstanding results while focusing on innovation, creativity and state-of-the-art technology. It is decisive to create the top-notch gaming experience for a wide group of customers. It offers a diverse selection of products and services like electronic machines, social gaming, and casino management systems. The main goal of the company is to provide customers with regular entertainment and joy.

Inspired, on the other hand, is a global gaming company, producing virtual sports, mobile gaming and server based systems. It cooperates with leading operators and supplies them with digital content including lottery and betting solutions. At the moment, Inspired operates over 29,000 digital gaming terminals and delivers its virtual sports products in more than 40,000 properties and over 100 websites in 35 states. It also employs more than 760 employees in the UK area and wider, focusing on the digital gaming experience.

Source:

“Aristocrat Partners with Inspired Entertainment“, Niji Narayan, europeangaming.eu, February 7, 2020.