A global leader in the gaming industry, Aristocrat Gaming, has announced that it’s gearing up to showcase its cutting-edge offerings at the upcoming ICE 2024 in London.
With a commitment to innovation and growth in the EMEA region, the company will present an impressive lineup of more than 75 games, spanning Premium, For Sale, and For Sale Link titles.
Anaxi at Focal Point on ICE 2024
The highly-anticipated event, taking place from February 6 to 8, 2024, will be an opportunity for gaming enthusiasts to “Play the A”, as announced, and experience the latest advancements from Aristocrat Gaming.
As stated by Marcel Heutmekers, vice president of sales and operations in EMEA for the company, meeting customer preferences and player satisfaction will be the main goal: “We continue to invest heavily in design and development each year,which helps us create games that meet our customers' needs and player demand.”
However, Aristocrat's online real money gaming and customer experience solutions business, Anaxi, will be a focal point at ICE 2024. Attendees can expect an immersive one-player experience and a showcase of popular titles, including the Buffalo Gold Collection and Jackpot Carnival, stated the studio.
The star of the Premium titles display is Jackpot Carnival, named “Slot of the Year” at the Global Gaming Awards Las Vegas 2023. Making its European premiere at ICE 2024, the game is housed in the MarsX Portrait cabinet, offering innovative gameplay, themed bonus features, and free games with multipliers.
Other premium titles on exhibit include Tarzan Link: City of Gold, Palace of Diamonds, and Where's the Gold Jackpots, featuring player-favorite titles, and Dragon Link with various exciting themes.
Since For Sale Links by Aristocrat Gaming also continue to gain popularity, 100 percent of the Game Sales titles featured at ICE are link-enabled this year. New For Sale Link games, such as Ju Cai Gin Gui, Fortune Harmony, Lunar Cash, Reign of Gold, and Triple Power Link, will be introduced too, providing operators and players with engaging and link-enabled experiences.
A dedicated zone for South Africa, featuring the popular 5 Dragons game family in South African Rand currency, and a section dedicated to the UK with a lineup of five game families and established hits, will further highlight Aristocrat's commitment to diverse gaming experiences at ICE 2024.
Further Investments in EMEA Region
As announced, Anaxi, proudly part of Aristocrat, will bridge the player journey from land-based to online gaming. Popular Aristocrat titles, including Buffalo, Buffalo Gold, Buffalo Chief, Cash Express Luxury Line, and Jackpot Carnival, are now all accessible in online casinos.
As a testament to its commitment to the EMEA region, Aristocrat recently opened its newest integration center in Barcelona, reinforcing its long-term investment in the region and the teams that serve within it.
For gaming enthusiasts and industry professionals attending ICE 2024, Aristocrat Gaming promises an unforgettable experience filled with innovation, excitement, and a glimpse into the future of gaming.
Don't miss the chance to “Play the A” at this year's ICE event in London and come back to tell us your experience in the comments below!
Source:
“Aristocrat™ brings Land-Based and Online Gaming Together at ICE 2024”, prnewswire.com, January 11th, 2024.
leastep51
10 months ago
Newbie
Can't wait to see what they’re bringing to the show, these guys never fail to impress with their tech, especially things like Jackpot Carnival. Always glad to see their latest work!
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