B2B marketing solutions provider, BlueRibbon Software, has announced a strategic partnership with 888casino and Pariplay, allowing it to launch a customized jackpot marketing platform for players across the entire online gaming sector. As part of the agreement, this Malta-based marketing platform will also include a set of tools with jackpot widgets for each player, enabling them to monitor the growth of their money pot.
As stated by Guy Cohen, senior vice president of B2C at 888, BlueRibbon is an internationally recognized marketing platform with a powerful set of personalized tools designed to increase engagement and player loyalty.
Apart from adding enormous value to 888casino through various rewards and promotional packages, the software provider will also enhance operator’s gaming excellence and popularity.
Former Playtech executive, Amir Askarov, now CEO and co-founder of BlueRibbon, shares further insights about the agreement:
“888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player. With product-agnostic, real-time gamification tools, the BlueRibbon Player Engagement Platform is set to enhance 888’s player loyalty and brand differentiation while increasing their ability to engage players across regulated jurisdictions.
Entering into partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level. We look forward to delivering completely seamless experiences across 888’s verticals, rewarding their users with a new layer of enjoyment during gameplay.”
Another important part of the arrangement that involves a personalized jackpot marketing platform is Pariplay, a producer of remarkable products with high engagement levels. Aspire Global’s subsidiary will see the supplier integrate engagement solutions with its Fusion content aggregation platform. Adrian Bailey, managing director at the company comments about the deal:
“The collaboration with BlueRibbon is a perfect match for our Fusion platform proposition, which is designed to provide operators with more than just games, but value-added back-office tools that improve player acquisition and retention.”
Askarov also adds that Pariplay represents an ideal upgrade for the group, mostly thanks to its leading gaming solutions and innovations. According to the chief executive of BlueRibbon, interactive turnkey solutions for online gaming will boost the provider’s footprint and furnish operators with tools to “create and control intuitive experiences”, leading to a more comprehensive player engagement.
Personalized jackpots are reshaping the industry’s landscape thanks to BlueRibbon’s cutting-edge technology solutions, available through multiple channels and platforms. Among the acclaimed clients of this concept is also Mr Green, an online gambling company with casino, sportsbook, live casino, bingo and keno offerings. The brand incorporated this groundbreaking software back in April 2019 and added another layer to its versatile gaming portfolio.
In the previous months, LeoVegas, EveryMatrix and MaxBet also entered into a strategic arrangement with BlueRibbon, enabling them to offer new jackpot-based promotions and winning opportunities to clients.
Source:
“Blueribbon Signs Jackpot Marketing Deals With 888casino and Pariplay”, gamingintelligence.com, February 7, 2020.