Our casino just had a contingency seminar with the growing economic sentiment that is growing globally. I have worked in the brick and mortar side of the industry since 2007, right before the housing crash, global economic downturn of 2008-2010.
If your site isn't prepared, be warned now that the forecasted global economy, in tandem with the ongoing Pandemic, we are forecasting a reduction in patron activity upwards of 50% by the end of the year. With inflation soaring, discretionary income has become tight, and frankly, if your site has high volatility games, loosen your purses now, and in the future, or be prepared to sink into obscurity.
The amount of people living pay cheque to pay cheque is risen substantially, and when the economic bottom falls out, that income will dry up completely. This will affect every one of us. Be in talks with your platforms. You will have a segment of players who will play this off, not be affected... but are you willing to risk the majority of YOUR income?
If your site does not have the liquidity, the financial backing to weather this coming storm, be prepared to suffer financially.
I hate to be the harbinger of bad news, but the days of tight slots is over. If you want to keep customers, now is the time to start building a better VIP or players club program, a better comp system... perks for your loyal patrons. If you don't have these now, or if you don't plan on using them, be prepared to be on the losing side. The global economy is forecast to experience hardships not seen since the 70's. Be warned. Be prepared.
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