Yggdrasil's YG Masters Program Welcomes Forward-Thinking True Lab Studio

As a part of the strategy to accelerate its global business growth ambitions, Yggdrasil keeps on welcoming new brands to its rapidly expanding flagship program. The latest one to join the YG Masters roster is True Lab, an innovative producer of HTML5 games.

Under the agreement, the studio will gain access to the supplier’s game-changing GATI standardization technology. To be precise, GATI will become its go-to-market interface.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said:

“I’m thrilled to welcome our new partners True Lab to our flagship YG Masters program, powered by the revolutionary GATI technology.”

Achieving Global Growth Ambitions

True Lab joins a host of the world’s most innovative independent producers and game developers who are already taking advantage of the cutting-edge platform.

Using Yggdrasil’s proven technology and global network…

…the associates design, develop, and distribute the best performing content. Some of the brands operating under YG Masters are 4ThePLayer, Northern Lights, DreamTech Gaming, AvatarUX.

McCarty also pointed out:

“True Lab has shown great promise with their recent games and their roadmap is packed with exciting content that will deliver all the thrills and excitement players are looking for. It’s going to be fantastic to see them being integrated with GATI, commercialize their roadmap and help them achieve their global growth ambitions.”

Opportunity to Scale Business Operations

True Lab is an MGA-approved iGaming producer within the True Flip group providing its growing network of leading brands with innovative HTML5 releases equipped with unique math and gameplay.

Vasily Polynov, Chief Business Development Officer atTrue Lab, commented:

“We are very excited with this partnership, which puts True Lab’s stunning and innovative new games together with Yggdrasil’s world-class YG Masters program. Integration through their standardized GATI technology will give us an opportunity to scale our business operations in a very effective manner.

Among the studios’ latest multi-channel games…

…there’s Victoria Wild, a multi-location release with x20,000 max win, Startup Valley that enables players to gain experience points within the bonus game, and many more.

Polynov also added:

“True Lab aims to grow across a variety of regulated markets this year, and GATI is the ultimate tool and interface that will enable access to Yggdrasil’s regulatory markets through a single integration. With our first partner product almost ready, we’re looking forward to hitting many lobbies in the near feature.”

Besides its latest partner…

…True Lab is aligned with several other top-tier iGaming companies. October 2019 was marked with a strategic partnership with Slotegrator to the global outreach and footprint in international markets.

April 2020 brought the collaboration with SOFTSWISS, to have its entire portfolio added to its massive platform. The deal was labeled as the “start of a new chapter in the long-term partnership between two companies.”

Source:

“True Lab joins Yggdrasil’s Flagship YG Masters programme”, yggdrasilgaming.com, May 7, 2020.