Yggdrasil Gaming, one of the leading software providers in the Nordic region, has signed a Franchise licensing agreement with Azure Tech – an up and coming software provider from Asia.
By becoming a part of the developer’s network, Azure will gain access to this company’s resources that will ultimately make it more competitive on the market.
New Opportunities
Yggdrasil’s decision to sign its newest partner will net them another promising star of the iGaming industry.
Azure Tech is recognized as an emerging content provider that…
…is already making a name for itself thanks to its innovative slot games and other gaming content. However, the real potential this company brings to the table is rooted in its proprietary technologies. It has built its services on a very robust IT infrastructure that includes the BI service – a system designed to elevate customer engagement, improve customer acquisition as well as retention.
By becoming a part of the Franchise partnership, Azure will gain access to a massive distribution network but also a number of important tools. Namely, they will have the entirety of Yggdrasil’s game development process at their disposal, including systems such as GATI (Game Adaptation Tools and Interface).
All of these resources will undoubtedly allow this Asian software provider a much broader reach in key regulated markets.
From the Press
Cora Chen, COO of Azure Tech, said: “We are very proud to expand our business cooperation with such an innovative and professional company as Yggdrasil. We remain amazed at how agile and responsive they are as a company and how Yggdrasil continues to deliver groundbreaking technologies that support faster time to market for partners’ business needs. We are very excited to become a Franchisee of Yggdrasil, and we cannot wait to realize the potential of the GATI technology, to start collaborating with other Franchisees, and having full access to their best in class slots and table games.”
Björn Krantz, Head of Publishing for Yggdrasil, said: “We are absolutely delighted to sign our second strategic Franchise partnership in just two weeks. With our new Franchise offering, Azure Tech will be able to scale its go-to-market operations and accelerate its business strategy in a way they did not think possible. GATI is a true disruptor technology. All our partners, being tightly integrated to GATI, will be able to cross-sell their games to any of our global Franchisees. This is a unique way to rapidly scale distribution and revenue opportunities at the same time as enabling completely new ways of working and collaborating. It’s truly exciting times for us, Azure Tech and our Franchisees.”
About
Yggdrasil is one of the largest software providers in the Nordic region headquartered in Sweden. The company offers innovative slot games as well as other iGaming content to clients all over the world.
It currently works with some of the top tier operators in key regulated markets, where they offer in-house as well as 3rd party products designed specifically for them.
Source:
“Yggdrasil expands strategic partnership with Azure Tech into Franchise”, yggdrasilgaming.com, April 29, 2020.
