Yggdrasil Signs Partnership with Betsson to Enter Lithuania

The Lithuanian iGaming market is ready to embrace digital content from Yggdrasil Gaming for an exclusive period of six months, as Betsson Group announces an all-inclusive partnership with the Swedish supplier.

As a result of this content distribution deal, licensed brands within the territory will gain access to the latest Splitz series – Temple Stacks and Neon Rush, including other recently published hits such as Time Travel Tigers, Brazil Bomba and Royal Family.

Among the iGaming brands to integrate Yggdrasil’s extensive content portfolio is Betsafe, favorite gaming destination across all Sweden and the UK, apart from Lithuania.

This unique arrangement with Betsson will officially start in April, allowing players to take a deeper look into the Splitz mechanics with revolutionary win potential. With its finest examples, Temple Stacks and the Vikings trilogy, as well as the upcoming Multifly, the category will offer a lot of innovation to the market, allowing players to multiply their wins as never before.

Neon Rush is also part of the package, offering players a chance to win up to 15 Splitz of a kind and win big on every spin across six jackpots.

Present Since 2016

Apart from integrating Yggrasil’s top-of-the-class gaming suite, Betsson will launch the provider’s proprietary in-game promotional tools for player engagement and retention, BRAG and BOOST. The operator has entered Lithuania back in 2016, right after the market received its official regulations to allow gaming brands such as betsafe.lt to start providing gaming services.

Head of Nordics at Yggdrasil, Patrick Nordwall, said about the company’s expansion into Lithuania:

“Betsson is one of our key customers and we are thrilled to extend our long-lasting partnership and partner with them in a new market. We continue to implement our growth strategy in regulated markets, and we are looking forward to offering our games to local players in Lithuania, especially titles featuring our new mechanics Splitz™ and upcoming Gigablox™.”

Friends with Benefits

Betsson presents one of the studio’s first customers after signing a partnership in 2014. Following the agreement, this cooperation has been extended to multiple jurisdictions including Denmark, Italy, Latvia and Spain.

As stated by Ciara Nic Liam, product director at Betsson, Yggdrasil Gaming is extremely popular with players in Lithuania, and the company’s rapidly growing catalog of innovative and engaging offering is definitely going to be a great addition to the existing library.

Meanwhile, the Swedish-based studio has also joined the Swedish Gambling Association (SPER) to demonstrate commitment to responsible gaming and received a trophy for the best Innovator of the Year at International Gaming Awards 2020.

Source:

“Yggdrasil bolsters Betsson Group partnership to enter Lithuania”, yggdrasilgaming.com, March 4, 2020.