The strategic supply partnership between Yggdrasil and Betsson Group has just got a significant boost – the cooperation between two industry heavyweights has been strengthened on the account of a new and more comprehensive deal.
The Malta-based award-winning casino games developer, Yggdrasil, will be delivering their brand of games and technical solutions to casinos operated by Betsson in new regulated markets such as Denmark, Italy, Spain and Latvia. The first to go live with Yggdrasil's gaming suite is the Italian online casino, starcasino.it.
Fredrik Elmqvist, the man in charge of the developer, commented on the extended deal: “Betsson was one of Yggdrasil’s very first customers when we signed a partnership back in 2014, and we have both gone from strength to strength in the years since. Given the increased scale of both businesses now operating across multiple jurisdictions, it made sense for us to update our partnership into something more comprehensive. This framework will ensure that the deep, strategic partnership between Yggdrasil and Betsson continues to flourish.”
Andy Broughton Braithwaite of Betsson Group was also pleased: “Yggdrasil is a popular choice with our players across many countries and brands and their releases are of a consistently high quality, that’s why we see this as an important extension of an already successful partnership.”
Thus, the brand continues their exciting year, having previously sealed a deal with Global Gaming after making a bold move at the beginning of the year having begun making their own table games, moving away from being just a slot provider.
Source:
“Yggdrasil strengthens Betsson partnership to enter additional regulated markets”, yggdrasilgaming.com, May 8, 2018.
