Yggdrasil Gaming has extended its reach to Georgia, with a recent rollout of products via a collaboration with Adjarabet. The company serves as the country’s largest, and most well-known operator. This move is a first for Yggdrasil, who had yet to venture into Georgia’s iGaming market. The recent launch includes the brand’s Boost package, which consists of the social sharing tool, Brag, and its gamification engine, Missions. The brand just recently made its way into the Italian market with bwin.it, back in March.
Chief executive, Fredrik Elmqvist, commented, "This is a significant moment in Yggdrasil's growth, with our first entry into the fast-growing Georgian market. Georgia is an exciting market where Yggdrasil sees strong growth potential, so we are thrilled to have partnered with such a successful operator.”
Elmqvist continued, "Adjarabet has a dedicated and passionate customer base, and I’m sure its customers will enjoy Yggdrasil's range of world-class titles.”
"Yggdrasil's premium games will considerably bolster our offering, and I expect our players to appreciate the increased variety and quality of games on offer. We are particularly excited to make use of Yggdrasil's range of in-game promotional tools, which have never before been deployed in Georgia. We aim to maintain our position as the leading online operator in Georgia, and agreements such as this one ensure we continue to build and raise the industry standard," added, Adjarabet.
Source:
“Yggdrasil continues international expansion with Georgia launch”, gamingintelligence.com, June 30, 2017.