Yggdrasil Gaming, a well-known provider of iGaming solutions, has reached an IP Licensing Agreement with Finnish company, Veikkaus. The deal will be part of a retail cooperation between the two operators.
Veikkaus is a well known gaming brand from Finland, which made an enormous turnover during 2019 in the amount of GGR of EUR 1,691 million.
Following the new deal, Yggdrasil will recreate the games and deliver slot products for the Veikkaus real estate. The delivery will be made over Video Lottery Terminals (VLT’s) of the Finnish brand.
Yggdrasil has already secured strong cooperation with the Nordic brand, providing slot content via an online platform. The operator will deliver the first retail games in Finland via Veikkaus in the middle of next year. The delivery will be made across the retail platform and will be in full compliance with local regulatory requirements.
Commenting on the new agreement, Chief of Global Market Operations at Yggdrasil, Bjorn Krantz said:
“We are delighted to extend provision of gaming content to Veikkaus in their retail environment. Expansion of partnership into Retail fits perfectly into our own and Veikkaus omnichannel strategy, were we effectively can scale business operations, drive improved total player value, and content familiarization.
“It has been a thorough selection process by Veikkaus, and I am very proud of the Teams involved driving the successful process. We really look forward to a long and mutually beneficial retail relationship with Veikkaus.”
VP Casino Games at Veikkaus, Jan Hagelberg said:
“While known for being an operator that delivers top-notch player protection ecosystem and a full portfolio of casino, betting and lottery games in all channels, Veikkaus is also a technology company with fully integrated proprietary gaming platform and product suite with integrated omnichannel solution.
“So far, the retail VLT distribution has been dedicated to our in-house content only, but we are now ready to host a technical pipeline that enables trusted online partners and 3rd party studios to supply their games to our retail customers.
“We’ve chosen Yggdrasil to be our first partner to pilot this because of their innovative content, proven technical capability, and capacity to deliver swift time-to-market with Veikkaus team. We are excited to expand our strong partnership from online to cover also retail.”
Source:
“Yggdrasil agrees retail supply deal with Veikkaus”, yggdrasilgaming.com, December 22, 2020.