Yggdrasil Gains LuckyStreak as New Franchise Partner

Leading global creator of online gambling content, Yggdrasil, has announced that live dealer and platform solutions supplier, LuckyStreak, has become the brand’s newest Franchise partner.

As a result of this deal, LuckyStreak will quite radically scale the B2B gambling market as they acquire the flexibility to make their business strategy more commercial through access to Yggdrasil’s modern technology stack and premium portfolio offerings.

A Strategic Agreement

This strategic Franchise licensing agreement will enable LuckyStreak to gain access to its new partner’s in-house gaming repertoire…

…as well as back-office, BOOST promotional tools and content that is created by YG Masters partners, as well as their revolutionary GATI technology.

LuckyStreak was founded in 2015. The company specializes in the development and hosting of live dealer games though their own proprietary live studio, cutting-edge technology and B2B iGaming solutions that they provide through its Global Connect business offering.

Beside their live dealer partners, the brand also has a big range of slot games, card-based games and virtual table games from third-party content providers as part of their LuckyConnect aggregation platform.

In a Good Position to Grow

Yggdrasil’s Chief of Global Market Operations, Bjorn Krantz, said that with Franchise offering they provide partners a cost-effective way to set up, launch and operate their own B2B iGaming operation with Yggdrasil’s games at the heart of it all.

He added:

“We are delighted to have LuckyStreak on board and the deal will enable them to access everything that has been created by Yggdrasil in the past eight years and will allow them to take their business operations to the next level. We are extremely pleased with the success of the Franchise proposition and we continue to work towards our mission of being the leading worldwide publisher of online gaming content.”

LuckyStreak’s CEO and co-founder, Ady Totah, remarked that the company is excited to become a Franchise partner and having the opportunity to effectively scale our business opportunities and enhance their offering to partners by using Yggdrasil’s proven technology, services and tools.

He also said that through Yggdrasil’s Franchise offering, they will be in a position to gain access to premium content in key markets and accelerate aggressive business strategy.

Source:

“LuckyStreak becomes the latest Yggdrasil Franchise partner”, yggdrasilgaming.com, March 2, 2021.