Yggdrasil Enters UK and Denmark Via 888

One of the world's high-end gambling operators, 888, has secured a very valuable partner for their Danish and UK operations. The company has published a press release saying that Yggdrasil, the iGaming world's beloved developer, has created strategic ties with 888 in these markets.

The agreement is concerns content distribution and goes into effect immediately; under its terms...

... the Swedish supplier will provide their FULL portfolio of games to the online casino operator, whose clients will now have access to such recent hits like Vikings, Cazino Cosmos and Champions of Rome.

Bringing Their Tools With Them

Britain and Denmark are not their final destinations but just the tip of the iceberg...

...because a similar move is in motion for the new market that is making all the buzz right now: Sweden!

As a vital part of this integration, Yggdrasil's in-game promotional tools, not just their gaming suite, will also make their foray into these countries. This tool collection – BOOST, as it's called, is there to assist operators with maximizing player retention and engagement.

Product Excellence a Priority

Fredrik Elmqvist, Yggdrasil’s CEO, said:

“Going live with 888 is an exciting deal and expands the reach of our games portfolio in several regulated markets. 888 is one of the market leaders in online gaming and we are thrilled that they are now offering our games to their players.”

888 Holdings' SVP of B2B, Guy Cohen, added to that:

“Product excellence is our top priority at 888 Casino. We want to offer the user the best possible experience with the highest-quality gaming content on the market. As an innovative provider of online casino games, we are excited to boost our portfolio of games with top-notch Yggdrasil titles. Our players will be delighted with these new games.”

All Roads Lead to Rome...and London:

This month's top release from the supplier is the revolutionary 5-reel and 20-payline, Champions of Rome...

...whose innovative character lies in the fact that it was fully developed using iSense2.0+ HTML5 client framework – beside of which, unique Training and Deathmatch modes present players with different challenges that require a set of varied skills but are equally rewarding.

The company's Head of Slots, Jonas Strandman, said of the release that seasoned slot warriors can “satisfy their [need] for adrenaline by choosing to risk it all while more casual players can make a more conservative choice with guaranteed winnings.”

During this year's International Gaming Awards ceremony that preceded ICE London, Yggdrasil snapped up the Innovator of the Year acclaim. IGA's jury deemed YGS Masters and BOOST worthy of the winning accolade. Another important contributing factor was their first-ever branded game, Nitro Circus.

Source:

“Yggdrasil goes live with 888”, europeangaming.eu, February 28, 2019.