VBet has recently announced a strategic partnership with the Malta National Football Team, marking a significant step in the betting company’s ongoing expansion within European football. As the official betting partner of the Malta National Team, VBet aims to deepen its influence in the European market while reinforcing its pledge to support football in Malta.
Strengthening VBet's European Presence
This partnership is part of VBet’s broader strategy to increase its visibility and influence in Europe. The collaboration with the Malta National Team builds upon the company’s existing relationship with the Malta Premier League, where VBet already plays a prominent role. This new alliance will not only enhance VBet’s brand presence but also contribute to the development of football in Malta, providing fans with memorable experiences.
Aragats Asatryan, CEO of VBet, expressed his enthusiasm about the partnership, stating, “We are proud to welcome the Malta Football National Team into our extensive portfolio of national team partnerships. Also being a partner of the Malta Premier League, our focus is on fostering the development of football in Malta and delivering unforgettable experiences to fans.”
His statement highlights VBet’s dedication to supporting football at both the national and league levels in Malta, reflecting the company’s broader mission to engage with football communities across Europe.
The partnership has also been warmly received by the Malta Football Association, which sees it as an exciting opportunity to further the team’s prospects, particularly as they prepare for the upcoming UEFA Nations League matches in September.
Bjorn Vassallo, President of the Malta Football Association, commented on the partnership, saying, “This collaboration with VBet is very interesting, as the betting operator continues its expansion in European football. This represents an exciting partnership for the team ahead of the national team's opening matches in the UEFA Nations League this September.”
His remarks underscore the strategic importance of this partnership for the Malta National Team, which is poised to benefit from the increased support and visibility that VBet brings.
Expanding VBet’s Global Football Portfolio
This latest partnership with the Malta National Team is a continuation of VBet’s broader strategy to align itself with prominent football clubs and national teams around the world. VBet’s approach involves forming key alliances that enhance its brand presence while also supporting the sport at various levels. This is not the first time VBet has made headlines with a significant football partnership.
At the end of last year, VBet secured a notable three-year regional partnership with the Argentina National Team. This deal positioned VBet as the team’s regional European betting partner, further cementing its role in the international football scene. Additionally, VBet also became the official sponsor of FC Dynamo Kyiv for the 2023/2024 season, strengthening its ties to European football clubs and leagues.
These strategic partnerships highlight VBet’s adherence to expanding its global footprint and its focus on associating with prestigious football teams and leagues. By aligning itself with these organizations, VBet not only enhances its brand recognition but also contributes to the growth and development of football in the regions where it operates.
The partnership between Vbet and the Malta National Football Team marks another important milestone in VBet’s expansion strategy within European football. As the official betting partner, VBet is set to play a significant role in supporting the team as they prepare for the upcoming UEFA Nations League matches. This collaboration reflects VBet’s broader commitment to fostering the development of football and providing fans with unforgettable experiences. With its growing portfolio of partnerships with national teams and football clubs, VBet is well-positioned to continue its global expansion and influence in the world of football.
Source:
''VBet announced as official betting partner of the Malta National Team'', gamblinginsider.com, August 28, 2024.
