Independent slots studio Thunderkick has made a significant move by entering the Colombian market through a partnership with the well-known operator, Luckia. This expansion into Colombia marks Thunderkick’s second venture into the Latin American market, following its earlier collaboration with RushBet in Mexico. This latest development underscores the growing appeal of Thunderkick's offerings to a rapidly expanding audience in the region.
Strategic Partnership with a Renowned Operator
Luckia, a prominent name in Colombia's online gaming sector, has been operating under a license from Coljuegos since 2018, two years after the country legalized online gaming. The collaboration between Thunderkick and Luckia will allow Luckia’s players to access a range of Thunderkick's popular online casino games. These include fan-favorites such as Xterminate, Midas Golden Touch 2, and 12 Bolts of Thunder, which have garnered significant attention in other markets.
Earlier this year, Thunderkick outlined its ambitious expansion plans, aiming to solidify its influence in the European iGaming market while also expanding its presence across both North and South America. This partnership with Luckia in Colombia is a key step in that strategy, highlighting the studio's adherence to tapping into new and emerging markets in Latin America.
Mariam Dadosh, Account Manager at Thunderkick, emphasized the importance of this expansion, stating: “Expansion across regulated Latin American markets remains a focal point of Thunderkick’s commercial plans, and the arrival in Colombia is evidence of our drive to diversify into new jurisdictions. Luckia is a trusted operator there, and we are delighted to provide them access to a range of our most popular games, aiding them in their mission to provide the optimal customer experience.”
Luckia, known for its player-centric approach, has continuously updated its offerings to include the latest and most innovative games from top industry providers. The partnership with Thunderkick is seen as a natural extension of this commitment to quality.
Eloy Fernandez, Head of Product at Luckia, expressed his enthusiasm about the new collaboration, saying: “Thunderkick has been creating unique, immersive games for over a decade, and we can’t wait to offer this portfolio to our players. Luckia prides itself on prioritising the player, and as a result, consistently updates its offering with state-of-the-art games from the industry’s most acclaimed providers. We are sure players will enjoy the innovation that goes hand-in-hand with Thunderkick titles.”
Strengthening Presence in Latin America
The partnership between Thunderkick and Luckia not only signifies Thunderkick’s growing influence in Latin America but also reflects the broader trend of international gaming developers seeking to capitalize on the expanding online gaming markets in the region. With this latest move, Thunderkick is well-positioned to further establish its brand and increase its market share in Colombia and beyond.
As Thunderkick continues to execute its strategic expansion plans, the company’s focus on regulated markets and collaborations with trusted operators like Luckia will likely play a crucial role in its ongoing success in Latin America.
Source:
''Thunderkick launches games in Colombia with Luckia'', thunderkick.com, August 29, 2024.
