Symplify Inks Partnership Deal with SoftMaya

Symplify, a renowned company, and leader in CRM and AI cloud products has put pen to paper with a new cooperation with online and offline gaming software brand, SoftMaya.

SoftMaya runs several successful iGaming platforms which offer the Rock ‘n’ Reels system. Each of the platforms that work under SoftMaya will be able to benefit from Symplify’s AI Personalisation Module which is compatible with sports and casino lobbies.

The Onpage AI provides customers with a personalized and optimized online experience via machine learning. The Symplify service is specifically integrated into SoftMaya’s retention, communication, and conversion strategies to enable CRM teams to run operations from a simple console.

Symplify will also provide its Campaign and Journey builder that will lead to business growth. At the same time, SoftMaya is focused on socially responsible gaming and Symplify’s SaaS service is filled with several modules that supervise concerning behaviors and identify abusers. AI tools will support the business in optimizing its marketing spend and developing greater customer sentiment leading to enhanced Lifetime value.

What Was Stated

Commenting on the latest agreement in the sector, Symplify’s CEO Robert Kimber says that SoftMaya is an exceptional business that has a prominent future ahead and they are thrilled to welcome them as a new partner. It’s the perfect chance for the brand to work together with SoftMaya’s suite of brands and introduce their powerful AI Personalisation Module. It will change the way in which they can understand player behavior and then adapt website experiences to fulfill player preferences.

Will Parker, SoftMaya’s Marketing Manager, noted: 

“It was clear very early on in our discussions with Symplify that its service would greatly benefit our next stage of company expansion. Symplify’s ability to optimize our CRM capabilities and use AI to help shape truly personalized experiences will be invaluable.”

Word About Company

SoftMaya is a young and creative brand, offering fresh business ideas. The company is able to provide a whole set of services including Sportsbook, Casino, Payment Gateway, Sports Data, and Statistics. Its industry tools are adaptable to online and retail channels.

The Turnkey solution can provide access to the Sportsbook which consists of over 700 in-house administrators and sports brokers for 50+ games, 40.000+ Live Monthly Events, over 12.000+ Leagues, and more than 2.000 Betting Markets. The brand’s gaming-stage programming aligns with the requirements of Europe and America. SoftMaya also provides a multi-lingual, multi-currency interface that can coordinate the brand’s API’s with an existing stage.

Source:

“Symplify signs partnership with SoftMaya”, europeangaming.eu, January 11, 2023.