Symplify, a market leader in CRM and AI cloud solutions from Stockholm, has enhanced its partner portfolio by securing an agreement with NuxGame.
Its new partner, NuxGame, is known for delivering seamless access to some of the best casino content on the market and will now be able to benefit from Symplify’s technology to expand the business.
NuxGame will back this growth of the company while using predictive marketing and on-site recommendation. It will also optimize the management of 10+ channels such as Web Push messaging, Email, Dynamic Web, Print, and social channels in-house.
An additional advantage for NuxGame appears in the form of Symplify’s AI CRM, which consists of the Campaign and Journey builder modules that feature a highly personalized and AI-optimized experience. Together this keeps the excellent customer engagement and acquisition metrics.
NuxGame is also focused on responsible gambling, so it will use Symplify’s Artificial Intelligence modules to follow behaviors and allow pre-emptive moves. AI capability will further boost NuxGame to enhance marketing strategies that lead to enhanced customer satisfaction and better lifetime value.
Speaking on the new partnership, Symplify’s CEO Robert Kimber says that NuxGame has quickly become a leading player in the market and they are thrilled to have a chance to work together as they boost the business forward. Their software is created to positively influence engagement and retention by communicating with users with unrivaled precision.
NuxGame’s CEO Daniel Heywood noted:
“We pride ourselves on delivering top-grade gaming content for our partners through numerous products including our Global Payment Solutions, Website API, Sports Engine, and more which we implement in an efficient and timely manner. Working with Symplify will allow us to maximize the impact for our audiences by optimizing our marketing strategies and in turn expand upon these possibilities for our clients, increasing the LTV of players by leveraging a personalized AI-optimized experience.”
Symplify is a cloud service provider, focused to simplify users’ business needs. The businesses can increase their revenue while the company decreases the workload. The company is based in Stockholm and it has offices in Canada, Denmark, Hong Kong, and Malta. It is also known as a provider of cloud solutions for Marketing Automation, CRM & CRO.
The company has more than 20 years of experience in the market and its list of clients includes prestigious brands such as Klarna, Mr. Green, Harper Collins, Danske Bank, Bonnier Publication, and SATS.
Source:
“Symplify Grows its Partner Portfolio with NuxGame Agreement”, news.cision.com, December 12, 2022.