SuprNation is Boosting Player Engagement with a Famous FAST TRACK CRM

Award-winning operator SuprNation is the latest business to switch to a well-known FAST TRACK CRM to manage their player engagement and it will roll out FT CRM across their three brands, starting with VoodooDreams.

This company is already known for its innovative approach to the iGaming world, having won multiple awards for their contributions to the industry, so this move doesn’t come as a surprise for those who are already familiar with this brand.

Co-founder and Director of SuprNation, Henric Andersson said: “We are looking forwards to working with FAST TRACK to continue to improve our player engagement. We pride ourselves on having industry-leading mobile experiences and FT CRM will help us take this to the next level”

FAST TRACK CRM allows operators…

…to engage with their players in real-time across multiple channels by integrating with both external service providers and an operator's internal systems. It’s about achieving true automation with one central system and it helps operators be more relevant, attain high conversions, and prolong player sessions.

Thanks to data models, they will be able to set up smart triggers and target punters at the right moment. Predictive models will calculate when the client is most likely to return, how likely is for a certain punter to become a VIP or develop unhealthy gambling habits.

This is the only tool built specifically for iGaming…

…with focus on achieving true efficiency and reducing the number of clicks in every part of the work process. It’s efficient and easy to use and teams working with FT CRM achieve 4-5x more output per resource.

Simon Lidzen, Co-founder and CEO of FAST TRACK said: “It's always exciting for us to work with operators who are looking to push boundaries of what is possible today and to collaborate on innovative player engagement strategies. Working with Suprnation will be a fantastic way for us to demonstrate FT CRM's full capabilities.”

About SuprNation

Founded in 2015 and aiming to shake up the iGaming scene, the technology company serves as a home for some of the most competent and creative people in the industry. Their first product was launched in the summer of 2016, a casino determined to deliver a better user and gaming experience that what was currently available. Today, they operate 3 online gambling hubs VoodooDreams, NYspins, and Duelz.

The brand offers a simple and functional design and UX and is proud to offer the premium mobile experience. The company has been widely recognized as a revolutionary leader in the virtual gambling realm and has received several EGR awards for marketing and innovation.

Source:

“Suprnation Take Player Engagement to The Next Level with Fast Track CRM”, fasttrack-solutions.com, March 11, 2020.