SuperLenny Shuts Down Before The End of 2018

Unfortunately, there comes a time when we have to announce some bad news from the industry, and believe you us, we’re not happy about it a single bit. A subsidiary of GiG and a 2014-launched betting site, SuperLenny has been shut down.

After concluding a series of strategic analysis, the parent company announced a new market positioning whose main goal is to prioritize stronger brands. Despite the fact that the site is still listed on the Internet, it will cease to exist as a casino and sportsbook before the end of this year.

A Thriving Ecosystem

Gaming Innovation Group is also keen on building a more sustainable revenue by increasing profitability in the re-regulating iGaming markets that lead to industry consolidation.

According to the company’s press release, SL players will all be migrated to another platform within the network such as Kaboo, Rizk, Guts or Highroller. Important to mention is that the migrated players will get a new affiliate tag, unless they already have an account at their future home casino. Similarly, all migrated players will continue to procreate commission based on revenue share.

Furthermore, the holding company will start discontinuing all CPA deals to prevent the addition of more players to SuperLenny... likewise, all current revenue share deals will be migrated to other brands within the GiG ecosystem.

The technology group also expressed gratitude to players and affiliates for joining the hub on a four-year-long journey and wished to its terminated brand all the best in casino heaven.

So, Who Was Lenny?!

Launched as a sports betting platform in 2014, this frisky brand with a funny mascot of a man with deer head attached to his body welcomed all players with a tagline “deer to be different”…

At first, the library included products from Netent but it was soon realized by the management that the recipe for bringing more players requires bigger game collections.

Since being successfully certified for fairness by iTech Labs is a big deal in the industry, the platform soon became a hotspot for all players within the MGA jurisdiction. In addition to fast registration procedures as well as a nice collection of welcome offers, customers were able to claim special treats for supplementary deposits, including boosts, cashbacks etc.

Perhaps the biggest feature at the casino was its catalog that counted almost 500 titles… the largest part of the offer belonged to slots, although bingo, keno and table games including live dealers also complemented the pulpit.

In any case, t’was nice knowing you, Lenny… and farewell.