Rebranding to Reflect New Growth Phase

Inventor of powerful software solutions for managing online casinos and betting platforms from Belarus, SOFTSWISS, has eagerly announced entrance into a new phase of rebranding.

The company’s idea is to reflect the brand’s current position on the market due to its uninterrupted commitment to becoming one of the leading global iGaming software providers in the world. By changing its brand visual identity, SOFTSWISS is on the road to marking yet another chapter in corporate evolution, which started in July 2009.

Based on Value and Experience

As a widely-acclaimed iGaming brand, SOFTSWISS was based on the values and experience acquired in over a decade in the industry. The brand is one of the first gambling software companies that embraced cryptocurrencies, thus becoming recognized as a leader in solutions development.

The company’s logo has recently been updated to reflect a fresher, more contemporary look, correlating with the continuous expansion on the market and evolution over the years.

One of the major aspects of rebranding can be seen in the SOFTSWISS logo text format, which is from now on specifically spelled in caps. The idea is to show the brand’s exponential growth but also to adhere to the brand values and positioning as an innovative iGaming market leader.

The Belarus-based aggregator has always been known for striving to deliver the most secure and reliable solutions to its partners, and now it will convey these valuable resources exclusively through upgraded visual identity.

The company’s brand image development stage also reflects some important lessons from the past, as well as a tribute to the main secret of its success – the team.

As a reminder, SOFTSWISS appeared on the market in 2009 and it grew from a small software development startup of just several employees to a leading international iGaming brand in a matter of years. The group now employs more than 700 top-quality experts across the world, having offices in Belarus, Malta and Poland.

Communicating a Clearer Position

Another important aspect of rebranding is certainly the company’s product portfolio, which now includes not only its Online Casino Platform, but also a Sportsbook Platform, Game Aggregator, Crypto Casino Solution, Affilka (Affiliate Management Platform) and Managed Services.

“Looking back, it’s astonishing to realize how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village,” commented Ivan Montik, founder of the recently rebranded SOFTSWISS.

Montik also said that the SOFTSWISS brand-new look will reflect the company’s constant desire for innovation and development. Thanks to the new visual pattern and unified image, the brand will be able to communicate a much clearer positioning while the slight logo change, which pays tribute to SOFTSWISS origins – shows that the iGaming leader is staying loyal to its roots.

Source:

“SOFTSWISS is Rebranding”, softswiss.com, June 28^th, 2021.