SOFTSWISS, a prominent player in the iGaming industry, has introduced an exciting enhancement to its crash and live games categories by making them eligible for jackpot draws. This new update is made possible through a seamless integration between the SOFTSWISS Game Aggregator and the Jackpot Aggregator. The move enables a broader range of games to participate in jackpot campaigns, delivering an engaging experience for players across different markets and regions.
The integration between the SOFTSWISS Game Aggregator and the Jackpot Aggregator marks a significant advancement for the company's clients, as they can now effortlessly set up and manage jackpot campaigns through the Game Aggregator's back office. This integration not only simplifies the process but also broadens the scope of available games eligible for these exciting jackpot draws. As a result, both crash and live games can now contribute to jackpot campaigns, expanding player engagement across various game types.
SOFTSWISS has always been known for its devotion to enhancing user experiences, and this latest update is a testament to that mission. With the ability to run jackpot campaigns across popular games, the company aims to attract a diverse group of players, ensuring that everyone from casual gamers to high rollers can enjoy the thrilling potential of landing a jackpot.
According to SOFTSWISS internal research, the Jackpot Aggregator has a profound impact on casino performance. The introduction of jackpot features to games like crash and live categories has shown impressive results, leading to a marked improvement in key casino metrics. Within the first month of launching a jackpot campaign, casinos witnessed an average increase of 40% in the Bet Count and a 68% rise in the Bet Sum. These significant boosts highlight the effectiveness of jackpot campaigns in driving player engagement and increasing overall betting activity.
The addition of crash and live games to the jackpot draws is expected to further elevate these metrics, as more players are drawn to the fast-paced nature of crash games and the immersive experiences offered by live games. SOFTSWISS continues to deliver innovative solutions that cater to a variety of player preferences, ensuring their operators have the tools necessary to meet the demands of different market segments.
One of the key reasons behind the integration of crash and live games into the jackpot system is the growing demand for these game types across different regions. Crash games, in particular, are seeing increasing popularity in markets such as Latin America, where they accounted for 3.9% of all games played in Q2, compared to less than 1% in Europe. This shows that crash games are quickly becoming a favorite in specific regions, especially in emerging markets like South Africa, where Spribe’s Aviator ranked first in Gross Gaming Revenue (GGR) for July-August 2024.
The growing popularity of crash games reflects the demand for fast-paced, thrilling gaming experiences, particularly among younger audiences. SOFTSWISS’ move to include crash games in its jackpot campaigns acknowledges this trend, offering players in these regions the same exciting opportunities to win big as those who play more traditional games like slots.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, stated: “This year, we are focused on providing online casinos with user-friendly and effective tools to engage players across the globe. Live games have a loyal fan base, while crash games are gaining traction, especially in emerging markets and among younger audiences. Why not offer them the same exciting opportunities to win big, just like players of more widely established slots?”
The SOFTSWISS Game Aggregator has already made strides in gamification, recently incorporating crash and live games into its Tournament Tool. This tool allows operators to run engaging tournaments across a wide range of games, encouraging competitive play and further increasing user engagement.
With the inclusion of crash and live games in the jackpot system, SOFTSWISS is taking its offerings to the next level. This latest update strengthens the company’s position in the iGaming market and provides its clients with additional options for customizing their jackpot campaigns. This flexibility allows operators to tailor campaigns to specific objectives, whether increasing player retention, attracting new users, or boosting overall game participation.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, commented on the expansion, saying: “We are excited about how the SOFTSWISS Jackpot Aggregator is expanding its reach, and we are confident that even more players will join this thrilling jackpot experience. Our clients will find it technically simple to customize the mixed jackpot campaigns to suit their goals and objectives.”
As the iGaming industry continues to evolve, SOFTSWISS is actively participating in events and conferences to showcase its latest developments. From September 24-26, the company will be present at stand B-160, where its teams will demonstrate the benefits of the Game Aggregator and Jackpot Aggregator setups. The team will also discuss current trends in the iGaming world, providing valuable insights into how operators can leverage these tools to enhance their business strategies.
With a strong focus on innovation and player engagement, SOFTSWISS remains at the forefront of the iGaming industry, consistently delivering cutting-edge solutions that meet the needs of operators and players alike.
Source:
''SOFTSWISS Introduces Jackpots for Crash and Live Games'', softswiss.com, September 09, 2024.