SOFTSWISS is revolutionizing the way online casinos engage its players with its enhanced Tournament Tool, now available through the GameAggregator platform. Traditionally, casino tournaments have centered around cash prizes, but SOFTSWISS is breaking this mold by introducing a range of exciting new reward options. This development comes as part of the company's effort to help casinos stay ahead in a competitive and evolving market.
Introducing a New Era of Prizes
The newly upgraded Tournament Tool allows iGaming operators to offer a wide variety of rewards and bonuses beyond the standard cash payouts. This includes luxurious items such as high-end cars, exclusive trips to Las Vegas, and advanced mobile devices. The range of prizes also extends to branded merchandise and other non-monetary rewards, providing players with a more diverse and appealing incentive structure.
This enhancement is designed to address the growing demand for unique and engaging player experiences. By moving beyond traditional cash rewards, SOFTSWISS enables casinos to tailor their tournaments to different player preferences, enhancing the overall appeal of their promotional campaigns.
The impact of these new features is already evident. According to SOFTSWISS, casinos utilizing the updated Tournament Tool have observed a significant increase in player activity. Specifically, there has been a 22% rise in average daily bets per user. This uptick suggests that players are more motivated to participate in tournaments when the prize pool includes a mix of cash and attractive non-monetary rewards.
In addition to driving higher engagement, the Tournament Tool supports the organization of over twenty tournaments each month. This robust usage underscores the growing interest from operators who are keen to leverage the tool's capabilities to boost both Gross Gaming Revenue (GGR) and Bet Count.
One of the standout features of the enhanced Tournament Tool is its flexibility. Operators can now design tournaments that cater to specific player segments. For example, a summer-themed tournament could offer a luxury cabriolet as the grand prize, appealing to high-stakes players looking for a significant reward. On the other hand, players with smaller stakes might be enticed by tournaments that offer free spins or branded merchandise.
This customization allows operators to create more targeted and effective promotional campaigns. By aligning the prize offerings with player interests and the theme of the event, casinos can enhance player satisfaction and encourage greater participation.
Simplifying Tournament Management
Despite the expanded range of prize options, SOFTSWISS has ensured that managing these tournaments remains straightforward. The Tournament Tool is designed to be as intuitive as its previous iteration, with all tournament settings and configurations handled through a user-friendly back office interface. Operators can easily set up and manage tournaments with a mix of cash and non-monetary prizes, streamlining the process and allowing for more efficient campaign execution.
Players benefit from this simplicity as well. They can access all relevant tournament information, including prize details and leaderboards, directly through the casino's interface. This transparency helps keep players engaged and informed throughout the duration of the tournament.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator said: ''We have recently reached the milestone of 23,500 games in our portfolio, making the SOFTSWISS Game Aggregator the largest content hub on the market. We are now more committed than ever to offering our clients a growing range of engagement tools, enabling them to utilise our vast game selection most effectively,” says Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator. “Our approach is always research and data-driven, and we recognise that different player groups require distinct mechanics, rewards, and strategies. That’s why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools to implement customised engagement campaigns. Adding non-monetary prizes to the tournaments is one of these steps.''
Source:
''SOFTSWISS Adds Non-monetary Prizes for Tournaments in Its Game Aggregator'', softswiss.com, August 15, 2024.
