Soft2Bet Appoints New CEO, Opens Two Offices

There is plenty of news coming this week from the Soft2Bet camp, as this relatively young company of industry experts announced the opening of two new European offices – and the coming of a new chief executive officer...

...The new company branches were opened in Sofia, Bulgaria and Limassol, Cyprus. The new premises are the consequence of the significant growth Soft2Bet achieved in the last two years, that is since company's foundation in 2016.

Under New Leadership

Boris Chaikin, a veteran in iGaming industry with more than 19 years of experience, has been appointed the company's new CEO and he is expected to reinforce Soft2Bet's teams that work in marketing, customer support, CRM and general operations...

...He has filled a wide variety of management positions for the entire duration of his career, including the company general manager and marketing director positions which he held simultaneously for over 5 years at OffsideGaming. Under his supervision, new products and services were launched on a regular basis.

This will be continued in his new team, where during his tenure he will focus on growth and productive advancement. He says he hopes to see the company reach the forefronts of the industry and is thrilled to be working with the young and dynamic team.

Optimization of Operations

Soft2Bet is confident that Chaikin will contribute to making a step up in service's quality and further expansion on to the B2B market. The company's 3,000 affiliates and around 50,000 monthly customers make it quite ripe for new challenges and ambitious goals...

...Starting out with no more than three members of the team, the past two years have been good to Soft2Bet who has grown to a formidable force of more than 100 professionals.

Their COO, Uri Poliavich,comments: “In last two years, we have grown Soft2bet to more than 120 people, we have consistently increased our profits and have effectively penetrated new markets, obtained new licenses, all while deepening our commitments to our partners and our team.”

He added that Chaikin's wealth of experience makes him a perfect match for company's plans for future growth to take place and that everyone is delighted to welcome him to the venue.

Chaikin himself stated his delight about joining the team: “Words are not enough to express my content and excitement about the new challenge I am undertaking. I believe this role is a logical pinnacle of my life-long experience in online gambling. Previous roles render me well prepared to lead Soft2Bet team to new heights and I will rely on the support of every team member to reach our common ambitions. Thanks again for the vouched trust and as we say in the office every Friday – Go Soft2Bet!”

New European Venues!

Apart from new CEO, Soft2Bet confirms they mean expansion by opening two new offices in Europe...

...The first one is in the capital of Bulgaria, Sofia, which will serve as an executive management and operations office. The Sofia location was chosen as an entry point to the market of European Union and is where Boris Chaikin will be situated.

Chaikin said of the location: “Bulgaria has proven as a Tier 1 location for online gaming businesses and we are proud to open the Soft2Bet office in a beautiful aristocratic location downtown Sofia. We are opening this office to host company’s executive management team, as well as have access to top-quality customer support staff, so we can further grow our business in both B2C and B2B directions.”

The other location is in Limassol, a city in Cyprus. Another location that will cement company's presence in Europe will serve as a hub for partners seeking to expand their business and as a central point of contact with companies working in EU, which the Mediterranean island nation can provide, having been an important financial center in this part of the world.

Chaikin says: “After experiencing major growth over the past year, we are committed to become the next big success story in the online gaming industry and we are heading in this direction at a fast pace. The new Cyprus office will help the company support that aim.”

Source:

“Soft2Bet hires an industry veteran as their new CEO”, Soft2Bet Newsletter, October 10, 2018.