SG Adds New Casino Content in US and Canada

As Scientific Games Corporation continues to sign multi-year arrangements with up-and-coming software developers, a new name emerges as one of the leading games developers that will join the roster of exclusive distributors to the North American regulated markets through OpenGaming ecosystem – Pixiu Gaming.

Famous for developing player-favorite variants of Keno, Baccarat and Reactor titles for key partners in Canada such as Loto Québec, British Columbia Lottery Corporation (BCLC) and Atlantic Lottery Corporation (ALC), the company represents a fresh opportunity for growth within the established iGaming sectors, including New Jersey later this year.

A Natural Partner for Pixiu

Under the terms of the agreement, customers of OpenGaming, now one of the leading content aggregation platforms, developed by Scientific Games, will have exclusive access to Pixiu’s content:

• Lucky Lily Keno
• Lucky 8 Keno
• Lucky Bonus Draw Keno
• Lucky Stars Keno
• Lucky Pyramid Jackpot Keno and
• Deal or No Deal Keno

As reported, the deal will significantly enhance the OpenGaming portfolio and provide a refreshing selection of products to operators and lotteries within North America.

The studio has even revealed its first game for the New Jersey market, called Lucky Squeeze Baccarat. It is set to go live via the OpenGaming platform with select partners later this year, and Pixiu promises an unrivalled, authentic casino experience. Apart from the 8-deck shoe and full ‘5 Roads’ scoreboard, the game is imagined as the next redefining variant of interactive Baccarat.

“We are thrilled to be extending our partnership with Scientific Games into the growing U.S. market. With a focus on high quality, intuitive games, often customised with our partners’ logos, Scientific Games is a natural partner for us and we look forward to launching more exciting titles through the year,” explained Tony Plaskow, founder of Pixiu Gaming.

The Reach of OGS

According to Dylan Slaney, senior vice president of digital gaming at Scientific Games, the recent arrangement with Pixiu “reflects the reach and power of the OGS”. The company has teamed up with Fantasma and Entain in previous two months, securing a stable growth in the market by continuously adding more quality content.

By joining forces with an up-and-coming provider such as Pixiu, the provider is creating an even strong momentum within the North American market.

As stated by Slaney, the company looks forward to building a long-standing relationship with Pixiu in order to bring fresh and authentic solutions to partners throughout the United States.

Thanks to studio’s focus on non-slots products, such as Keno, Baccarat, and Reactor titles, Pixiu will give operators an opportunity to reach new audience and differentiate their portfolios away from slots, concluded SVP.

Source:

“Pixiu Content Available in North America Via Scientific Games’ Opengaming™ Ecosystem”, scientificgames.com, May 19^th, 2021.