Scientific Games Collaborates with EQL Games to Expand Digital Lottery Game Portfolio

In a notable development within the digital lottery sector, Scientific Games has announced its collaboration with EQL Games. This strategic partnership is set to expand the variety of digital lottery games available through Scientific Games’ SG Content Hub Partner Program. By incorporating EQL Games’ innovative platform, Scientific Games aims to offer a richer array of game options to its global clientele.

Enhancing the Digital Game Portfolio

Scientific Games, a prominent player in the lottery industry, is enhancing its digital game portfolio through this new partnership. EQL Games, based in Louisville, Kentucky, is joining the ranks of Scientific Games’ SG Content Hub Partner Program. This integration will introduce EQL Games' platform to Scientific Games’ suite of offerings, thereby expanding the choices available to digital lottery players.

The SG Content Hub Partner Program is known for its extensive global reach and its role in delivering a diverse range of digital games to lottery operators. The inclusion of EQL Games’ platform is expected to further enrich this offering, aligning with Scientific Games’ goal to provide players with a broader selection of engaging and innovative game titles.

EQL Games, led by Founder and CEO Brad Cummings, brings fresh and dynamic digital game solutions to the table. Cummings has expressed enthusiasm about the partnership, noting that it aligns with EQL Games’ mission to extend its influence within the digital lottery market. This collaboration allows EQL Games to leverage Scientific Games’ extensive network and resources, facilitating a wider distribution of its innovative games.

The addition of EQL Games to Scientific Games’ portfolio underlines the latter’s loyalty to integrating cutting-edge technology and diverse game options. By doing so, Scientific Games aims to enhance the overall gaming experience for its users and maintain its competitive edge in the industry.

Scientific Games is a well-established name in the lottery sector, renowned for its extensive range of products and services. The company excels in producing and managing lottery instant games globally and offers expertise in player loyalty programs, lottery and sports betting systems, as well as digital lottery games and mobile applications.

A key aspect of Scientific Games’ operations is its certification as a Responsible Gaming Supplier by the World Lottery Association. Through its Health Play program, the company promotes the responsible enjoyment of lottery games, reflecting its dedication to player safety and well-being. This commitment is an integral part of its approach to providing engaging yet responsible gaming experiences.

Anticipated Benefits of the Partnership

The collaboration between Scientific Games and EQL Games is expected to bring several benefits to the digital lottery sector. The integration of EQL Games’ platform will provide players with access to a more diverse range of games, potentially increasing player engagement and satisfaction. This broader game selection is likely to attract new players and retain existing ones by offering fresh and appealing content.

Steve Hickson, Vice President of Digital Games at Scientific Games, highlighted the excitement surrounding the partnership. Hickson emphasized that the addition of EQL Games’ innovative titles would significantly enhance the company’s digital game offerings.

As Scientific Games continues to integrate EQL Games’ platform into its operations, the collaboration is expected to drive growth and innovation in the digital lottery space. The enhanced game portfolio and the dedication to responsible gaming practices reflect Scientific Games’ ongoing efforts to lead the industry in both innovation and player satisfaction.

CEO Brad Cummings said: ''EQL Games believes in ever-evolving content innovation to keep players entertained. We made the strategic decision to join Scientific Games' unique partner program to broaden lotteries' access to our products and the products of the studios we represent. Great content is the key to helping create an even brighter future for the lottery industry in the US and abroad."

Scientific Games VP of Digital Games Steve Hickson said: ''We welcome EQL Games to the SG Content Hub Partner Program, broadening yet further the variety of engaging iLottery games and licensed brands available to our global customers and their players in a totally frictionless way''

Source:

''Scientific Games teams up with EQL Games'', gamingamerica.com, July 15, 2024.