In a strategic move to strengthen Macau’s tourism industry, Sands China announced a partnership with digital travel platform Agoda on Thursday. This collaboration is set to launch several marketing campaigns in the fourth quarter aimed at promoting Macau to a broader international audience.
Both companies are leveraging their strengths to create "mutually beneficial cooperation" and to encourage comprehensive development in the Macau tourism market. The initiative is expected to tap into Agoda's extensive resources in Asia to attract a more diverse range of international visitors to the region.
Co-Marketing to Promote Sands China’s Properties
A significant focus of the partnership will be on planning co-marketing efforts designed to increase awareness of Sands China’s luxury resorts. These campaigns aim to engage a global audience and drive conversion to Sands China’s properties. Sands China, renowned for its luxurious hotels and resorts, stands to benefit from Agoda’s vast digital presence, which includes a network of 4.5 million hotels and holiday properties worldwide.
Both Sands China and Agoda are eager to create customized travel products and experiences that appeal to high-value international guests. These tailor-made offerings will highlight Macau’s unique attractions, enhancing the destination's appeal for global tourists.
Additionally, Agoda plans to introduce new features on its platform, including a flight cross-selling function, specifically targeting visitors to Sands China’s properties. This feature will further simplify the travel booking process, allowing visitors to seamlessly plan their stay in this market while boosting the overall travel experience.
Leveraging Agoda’s Resources to Attract Asian Visitors
Given Agoda’s strong presence across Asia, this partnership will capitalize on the platform’s reach to bring more visitors from key Asian markets to Macau. Sands China and Agoda will explore various business opportunities and cross-promotional initiatives that align with their shared goal of driving tourism to Macau. These efforts are expected to make a positive contribution to Macau’s tourism economy, particularly as the region looks to recover and grow in the post-pandemic era.
The collaboration represents a forward-thinking approach to tourism, utilizing Agoda's technological capabilities and Sands China's reputation as a premier resort destination to attract new travelers. The two companies will continue exploring further opportunities for mutual growth, making use of their combined resources and capabilities to develop new strategies and initiatives.
Kris Kaminsky, Senior Vice President of Hotel Operations at Sands China Ltd., expressed his excitement about the collaboration, stating: “We are thrilled to have cemented this meaningful agreement with Agoda. As visionary companies in our respective industries, we believe that we can make a positive impact on Macau’s tourism economy.”
Kaminsky added that the partnership is further evidence of Sands China’s commitment to supporting tourism+ initiatives, aimed at diversifying Macau's visitor source markets. With Sands China’s leadership in the hospitality industry and Agoda’s expertise in travel booking and digital marketing, the collaboration is poised to have a significant influence on the region’s tourism growth.
Andrew Smith, Senior Vice President of Supply at Agoda, also emphasized the positive potential of the partnership, stating:“At Agoda, our goal is to simplify travel booking and enhance convenience for our users. With just a click of a button, travelers can access everything they need, from accommodations and flights to food and beverage options and activities.”
Smith went on to explain that through this partnership, Agoda will be able to offer visitors to Sands China’s properties exclusive opportunities to experience Macau’s unique attractions. By streamlining the booking process and creating value-added travel experiences, the partnership aims to enhance the overall journey for visitors.
Innovative Travel Solutions to Support Tourism Growth
Agoda’s platform is already a powerhouse in the digital travel space, featuring over 4.5 million hotels and holiday properties, flights, and activities, available in 39 languages. The company’s cutting-edge website and mobile app provide travelers with convenient access to a wide range of travel services. With this partnership, Agoda will now offer more customized solutions for travelers visiting Macau, driving tourism to Sands China’s properties.
By integrating Agoda’s technological advancements into the marketing of Sands China’s resorts, the partnership aims to attract high-value tourists and improve the visitor experience. Whether travelers are seeking a luxury stay at one of Sands China’s world-class hotels or looking for curated experiences in Macau, the collaboration is expected to make the city a more accessible and attractive destination for global tourists.
This latest initiative highlights Sands China’s and Agoda’s dedication to innovation in tourism and their shared goal of promoting Macau as a leading destination for international travelers.
Source:
''Sands China and Agoda announce partnership to drive international tourism to Macau'', asgam.com, September 06, 2024.
