Unique content supplier and iGaming aggregator, Relax Gaming (RG), and one of the largest operators in the industry, GVC Holdings, have reached and signed a mutually beneficial agreement which secures the market positions of both.
GVC’s leading online casino brands will gain admittance to Relax’s proprietary slot titles such as Money Train, Snake Arena and Temple Tumble.
This deal will also include supplier’s premium games from their huge library of third-party content.
GVC owns gaming licenses in over 20 countries…
…and is in charge of numerous popular brands in iGaming industry. Some of these brands include bwin, Sportingbet, Ladbrokes, Coral and partypoker.
RG will provide their content not only to GVC’s consumer brands but also to their B2B services.
Among the first operators to gain access to Relax’s proprietary and aggregated content will be Danish state lottery, Danske Spil, a part of the World Lottery Association. This will increase the distribution in the Danish market.
The supplier will gain much from GVC’s distribution presence on international market. For starters, they will expand their global reach and build on consistent commercial success.
RG has made a string of top tier operator deals lately which demonstrates their popularity with operators and players alike.
CCO, Daniel Eskola, said:
“GVC is one of the most well-respected names in the gambling industry with years of experience in the sector, and we’re delighted to have signed a deal to provide our popular content to its online brands.
It’s been an incredibly busy year for us at Relax Gaming as we continue to expand our network with leading operators, and we look forward to offering our games to an even wider audience through this exciting new partnership.”
Commercial Director at GVC, Paris Anatolitis, added:
“At GVC, our aim is to provide our customers with the most cutting-edge and innovative content available and deliver the industry’s premier gaming experience.
We’re absolutely delighted to have joined forces with Relax Gaming, and we know its games will be a huge hit with our players, and a fantastic addition to our market-leading portfolio.”
Source:
“Relax Gaming inks major deal with GVC”, relax-gaming.com, June 3rd 2020