Powered by Relax Grows in Numbers!

Several days after enhancing its portfolio with Money Cart 2, Relax Gaming is at the verge of agreeing another Powered By Relax partnership with RubyPlay, a leading manufacturer of cutting-edge gaming content.

The established B2B iGaming provider and aggregator will expand the platform in the following days by integrating a suite of online games such as Bull Fever, Enter the Vault, Adventures of Li’l Red and Vegas No Limit Wins.

RubyPlay Expanding Market Presence

As disclosed in the official report, the latest games studio to join Powered by Relax could gain multiple benefits from one of the industry's most popular distribution programs. The provider is currently focused on establishing itself as one of gaming’s most exciting player-focused suppliers, whose expertise is based on 20 years of experience in creating up-to-date casino content.

In addition to reaching its strategic goals on the global market, RubyPlay is also interested in greatly expanding its existing presence across European and MGA sectors. Thanks to Relax’s simple integration platform, the supplier’s games are expected to go live in a matter of days and instantly become a huge hit with both operators and players alike.

To create an interactive experience that takes players on an immersive journey, RubyPlay successfully combines top concepts from land-based and social gaming. Its catalog of highly regarded cutting-edge titles is becoming more and more famous with players due to the bursting visual effects, characteristic for Alice in the Wild, and more recent favorites such as Grand Express Action Class or the abovementioned Enter the Vault and Adventures of Li'l Red.

“RubyPlay has firmly established a name for creating original player-centric content that's recognized and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family,” commented briefly on the partnership, Simon Hammon, CPO at Relax.

Relax to Boost Reach and Speed to Market

As explained by Hammon, the studio’s latest content aggregation deal will continue to highlight the value of the company which is based on excellent distribution and reach, but also on further boost of top-tier operator partners.

According to Ittai Zur, COO at RubyPlay, the team couldn't be more thrilled about the partnership with Relax, as its passion for creating the best land-based experience in the online gaming sector is what actually serves as thedriving force for creating revolutionary products.

Zur points out the importance of Relax as an esteemed gaming hub with a strong reputation for flexibility, fairness and speed-to-market, making it an ideal partner to power the rapidly developing studio’s growth.

To summarize, Relax Gaming has established itself as one of the gaming’s leading B2B suppliers who even celebrated four EGR B2B Awards earlier this month, including Innovation in Mobile and Casino Software Provider. No doubt RubyPlay will grab part of the glory thanks to the provider’s outstanding contribution to the industry and apply the latest marketing strategies to game development in the future.

The most recent progressive and energetic iGaming development studio is licensed and regulated by the Malta Gaming Authority.

Source:

“Relax signs RubyPlay as latest Powered by Relax partner”, relax-gaming.com, July 26^th, 2021.