Push Gaming Signs Agreement with Danish Lottery and Gaming Provider Danske Spil

Jammin’ Jars 2 Live on Danish iGaming Market

Creator of popular titles Jammin’ Jars, Razor Shark and Fat Rabbit from London, UK Push Gaming, has struck a strategic expansion agreement with the Danish state lottery and gaming provider – Danske Spil.

The studio’s highly engaging slots will go live on Danske Spil’s platform as soon as the arrangement is complete, further extending Push Gaming’s influence on the global iGaming market.

Back on the Dance Floor

Building a stronger market presence in regulated European markets follows the company’s recent partnerships with Paf, Norsk Tipping, SkillOnNet and LeoVegas. As the report reads, the Danish market for online gaming is second only to Sweden. It is also one of three countries where the majority of gross gaming revenue comes from various internet channels.

Ever since the launch of online gambling in Denmark 9 years ago, this industry has shown an unstoppable growing rate and gross revenue. The market share has also grown year-on-year since 2012, making the entire Nordic landscape incredibly important to developing operators and Push Gaming.

“Denmark is an extremely vibrant market and as such, partnering with Danske Spil, which is the national lottery operator in the country, is a great achievement for us. Getting our content in front of Danish players is another step in our growth strategy and we are confident we can fully leverage the opportunity,” explains about the company’s expansion efforts, Fiona Hickey, head of sales at Push Gaming.

Talking about the lottery’s latest agreement with a premium online and mobile games developer from London, England is also Simon Hoffmann Riis, promotion and loyalty manager at Danske Spil. He said that Push Gaming, as a highly admired provider, has been on lottery’s radar for years, mostly due to its impressive game offering.

Danske Spil is looking forward to integrating key titles like Jammin' Jars 2, Razor Shark and Fat Rabbit in the following period. Other popular titles will also go live across the company’s platforms, and there are no doubts that the recently published Mount Magmas, Dinopolis or Land of Zenith will quickly gain traction with the player base.

Growing European Footprint

After marking its tenth anniversary in the industry last October, Push Gaming is ready to go from strength to strength this year more than ever, particularly following the acquisition of its MGA and UKGC-licensed platform in 2020.

The provider has established itself as one of the industry’s most entertaining suppliers in the previous period. It went live across several regulated European markets with some of the biggest brands around, including GVC, William Hill, SkillonNet, Casumo, LeoVegas, The Rank Group and Gamesys.

On 2 June, the acclaimed B2B gaming supplier has complemented its roster with the much-anticipated sequel to one of its greatest hits and revealed Jammin’ Jars 2.

The game is back on the dance floor with a new star guest, the Giga Jar DJ. His thumping base rhythm will make players jumping all around as growing multipliers with instant prizes can reach up to 1,000x total stake!

Giga can land on the reels as a 2x2, paying 3x3 or 4x4 instant prize block, while eight Giga spins make all instant prizes stick to the reels throughout the remainder of the feature.

Source:

“Push Gaming drives Danish expansion with Danske Spil”, pushgaming.com, June 7^th, 2021.