Pragmatic Play, a prominent provider of iGaming content, has taken a significant step in its partnership with Brazilian operator PixBet by introducing its cutting-edge Smart Studio solution. This move further cements Pragmatic Play’s influence in the growing Brazilian market, offering players an enhanced and fully customizable gaming experience.
Expanding the Collaboration with PixBet
Pragmatic Play’s latest deal with PixBet builds on a previously established relationship, where the provider had already integrated its broad selection of Slots, Live Casino, and Virtual Sports content into PixBet’s platform. The new agreement marks an exciting expansion of this partnership, bringing additional localized content tailored specifically to meet the demands of the Brazilian audience.
As part of the extended deal, PixBet’s players will gain access to a range of Live Casino tables, all of which will be supported by Pragmatic Play’s innovative Smart Studio solution. This technology allows operators like PixBet to deliver customized game environments, ensuring a unique and engaging experience for its customers.
The Smart Studio solution is a state-of-the-art product offering operators high levels of control over the appearance and branding of live casino games. Through this technology, operators can adjust various elements of the game, from design to user experience, giving them the ability to create a more personalized environment for their players.
Pragmatic Play’s Smart Studio technology stands out in the market by providing varying degrees of customization, allowing operators to tailor games in ways that align with their branding and player preferences. This approach offers PixBet the opportunity to shape their games in a way that resonates more deeply with their target audience in Brazil.
This extended partnership is the latest example of Pragmatic Play’s continued effort to deliver bespoke and immersive content across Latin America. With the rise of iGaming in the region, especially in Brazil, the demand for localized and customizable gaming experiences has grown significantly, and Pragmatic Play is well-positioned to meet these needs.
Victor Arias, Vice President of Latin American Operations at ARRISE Powering Pragmatic Play, highlighted the importance of this collaboration, stating: “Extending the relationship with PixBet to deliver a range of fully bespoke and customisable titles for their players is a great milestone for Pragmatic Play as it continues to supply Latin America with cutting-edge solutions, and reaffirms its position in the dynamic Brazilian market.”
Strengthening the Brazilian Market Presence
Pragmatic Play’s expansion into Brazil with PixBet demonstrates its strategic focus on Latin America as a key growth region. The introduction of Smart Studio in this market is a reflection of the company's adaptability and its ability to respond to the specific preferences of players in different regions.
The Brazilian market, in particular, has seen rapid growth in the iGaming industry, and operators like PixBet are eager to stay ahead of the competition by offering more immersive and customized gaming experiences. This extended partnership with Pragmatic Play allows PixBet to offer exclusive content, which will likely attract more players and strengthen its position in the region.
Junior de Farias Santos, CEO of PixBet, echoed this sentiment, stating: “Working with Pragmatic Play to introduce bespoke titles to our players in Brazil has been instrumental in enhancing our gaming offering. Expanding our partnership with the integration of their Smart Studio solution is a testament to our shared commitment in delivering exclusive content and exceptional player experiences to all our customers.”
Source:
''PRAGMATIC PLAY EXTENDS PIXBET DEAL WITH SMART STUDIO ADDITION'', pragmaticplay.com, September 10, 2024.
