Pragmatic Play, a prominent content provider in the iGaming industry, has strengthened its foothold in the Latin American market through a new partnership with Betxico, a leading online casino operator in Mexico. This strategic move marks another step in Pragmatic Play’s ongoing efforts to expand its influence and reach within the region, solidifying its reputation as a key player in the Latin American gaming sector.
Comprehensive Content Integration
As part of this partnership, Pragmatic Play will integrate its comprehensive portfolio of gaming content onto Betxico’s online platform. This includes a wide range of products such as Slots, Live Casino games, and Virtual Sports content. The integration is expected to significantly enhance the gaming options available to Betxico’s customers, providing them with access to some of the most popular and innovative titles in the market.
Among the games to be featured on Betxico’s platform are Pragmatic Play’s award-winning slot, Gates of Olympus, known for its engaging gameplay and striking visuals. Additionally, the partnership will introduce Betxico’s players to Blackjack X, a Live Casino title that has garnered attention for its immersive experience and is poised to become a favorite among players in Latin America.
The partnership with Betxico is a strategic move that allows Pragmatic Play to expand its player reach across the Latin American continent. By collaborating with a leading operator like Betxico, Pragmatic Play is able to bring its diverse range of gaming products to a broader audience, enhancing its presence in one of the fastest-growing markets in the iGaming industry.
Betxico, known for its strong market presence in Mexico, offers an ideal platform for Pragmatic Play to showcase its content. The partnership is expected to drive player engagement and satisfaction, as Betxico’s customers gain access to a wider selection of high-quality games that cater to various preferences and gaming styles.
Promise to Long-Term Growth in Latin America
This latest partnership with Betxico underscores Pragmatic Play’s ongoing adherence to long-term growth in Latin America. The region has been a focal point for the company’s expansion efforts, with multiple partnership deals secured in recent years. Pragmatic Play’s success in Latin America can be attributed to its ability to deliver innovative and entertaining gaming experiences that resonate with the diverse preferences of players in the region.
The collaboration with Betxico is a continuation of Pragmatic Play’s strategy to establish strong partnerships with leading operators across Latin America. By doing so, the company is able to maintain its competitive edge and continue its trajectory of growth in the region’s rapidly evolving iGaming landscape.
Pragmatic Play’s portfolio is known for its diversity and quality, offering a mix of traditional and modern gaming experiences that appeal to a wide range of players.
With the integration of Pragmatic Play’s content, Betxico’s platform is set to offer an enhanced gaming experience for its users.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This latest collaboration underscores Pragmatic Play’s continued efforts in producing cutting-edge gaming experiences to players globally and showcases the determination in fulfilling its growth strategy in the fast-paced Latin American iGaming market.”
Patricio Garza, Director of Operations at Betxico, added: “Working alongside Pragmatic Play to deliver more exceptional games to our customers marks a significant milestone for us as we continue to expand commercially and secure our place as one of the leading iGaming operators in Latin America.”
Source:
''PRAGMATIC PLAY EXPANDS LATAM REACH WITH BETXICO DEAL'', pragmaticplay.com, August 13, 2024.
