Pragmatic Play Enhances Partnership with EstrelaBet, Introducing Customized Live Casino Content in Brazil

In a notable development within the iGaming industry, Pragmatic Play has further solidified its partnership with EstrelaBet in Brazil. This extension of their collaboration is set to bring a new wave of localized Live Casinocontent to EstrelaBet's platform, reflecting Pragmatic Play's plans to enhance player experiences in the region.

Expanding Horizons with Smart Studio

At the heart of this expanded agreement is Pragmatic Play's advanced Smart Studio solution. This platform is designed to offer a high degree of flexibility and customization, allowing operators like EstrelaBet to tailor their Live Casino environments according to specific preferences and regional needs. The Smart Studio solution leverages cutting-edge technology to provide an immersive and dynamic gaming experience, which can be finely tuned to reflect the operator's brand and aesthetic requirements.

Under the terms of the extended agreement, EstrelaBet will gain access to an array of specialized Live Casino offerings from Pragmatic Play. This includes several player favorites such as VIP Blackjack and Lucky 6 Roulette. Notably, the recently launched Blackjack X will also be featured, adding a fresh dimension to the gaming options available to EstrelaBet's users.

These offerings are part of Pragmatic Play's broader strategy to enhance its Live Casino content in Brazil. The company's dedication to providing a diverse and engaging selection of games is evident through its ongoing efforts to cater to various player preferences. The addition of these new titles is expected to elevate the gaming experience for EstrelaBet's users, offering them more variety and excitement.

The strategic expansion of the partnership with EstrelaBet highlights Pragmatic Play's focus on the Brazilian market. By utilizing Smart Studio's capabilities, Pragmatic Play is not only enhancing its content but also aligning it more closely with local player preferences. This approach underscores the company's commitment to delivering a personalized gaming experience that resonates with regional audiences.

Pragmatic Play's efforts to localize its offerings are part of a broader trend in the iGaming industry, where operators and content providers are increasingly focusing on customization and regional relevance. This trend reflects a growing recognition of the importance of catering to local tastes and preferences in a highly competitive market.

The Impact on the iGaming Landscape

This enhanced partnership between Pragmatic Play and EstrelaBet is a significant development in the Brazilian iGaming landscape. By providing localized content and leveraging advanced technology, Pragmatic Play is positioning itself as a key player in the region's gaming industry. The extended agreement not only benefits EstrelaBet but also contributes to the overall growth and diversification of the iGaming market in Brazil.

As the industry continues to evolve, partnerships like this one are likely to become more common. Operators and content providers are increasingly recognizing the value of tailored solutions and localized content in meeting the demands of a diverse player base. Pragmatic Play's collaboration with EstrelaBet is a prime example of how such partnerships can drive innovation and enhance the overall gaming experience.

Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said "Expanding the relationship with EstrelaBet to deliver further customized titles for their customer base in Brazil is a great achievement for Pragmatic Play, and will allow the company to create more Live Casino content localized for its casino brand.

Fellipe Fraga, Chief Business Officer at EstrelaBet, said: "We are excited to work together with Pragmatic Play to deliver more bespoke dedicated studio content, where we can showcase our Blackjack, Roulette and other Live Casino titles. The partnership marks a new chapter in our shared commitment to delivering unparalleled gaming experiences and we're thrilled to be offering this exclusive new content to our players."

Source:

''PRAGMATIC PLAY DELIVERS FURTHER CUSTOMISED LIVE CASINO CONTENT FOR ESTRELABET'', pragmaticplay.com, July 18, 2024.