The industry’s busiest provider that currently produces up to five new slot titles a month, while also suppling the live casino division and bingo sector with a multi-product portfolio, Pragmatic Play, is now reaching a bigger share in one of Europe’s most prosperous markets – Spain.
As announced, the studio’s slots offering is going live with Luckia, a Gaming Group’s commercial casino brand that combines offline and online gaming across the country, including gaming activities at land-based locations and sportsbooks.
By partnering with Luckia, the leading content provider to the iGaming industry, Pragmatic Play, is not only focusing on Spain. After launching its slots catalog with Luckia in the country to boost market share and reach new players, the studio is turning its attention to Colombia, since the operator has brands in this landscape too.
Thanks to the new partnership, players in Spain will gain access to Pragmatic Play’s considerable collection of slots, including the highly acclaimed John Hunter series, as well as Gates of Olympus and The Dog House. On top of that, the multi-award-winning Wolf Gold is also going live in the upcoming days.
For quick reference, Luckia is even a major player both online and in land-based operations in the Spanish, Portugal and Italian markets. In the coming months, players in Colombia should also be able to see some of the studio’s most popular titles, since the partnership heralds bigger global growth in the upcoming period.
In case you missed it, the international supplier has signed several important deals in recent months to bolster its comprehensive range of content such as slots, live dealer, bingo and virtual sports with BetPlay, Betsson, BetVictor, Bplay and other brands.
“Luckia’s established premier position in the Spanish industry makes this agreement particularly noteworthy. It’s a huge boost to our profile in the country and represents just the kind of exposure we’re looking for with Spanish players,” explains Bhotesh Maheshwari, vice president of commercial strategy & operations at Pragmatic Play.
According to Eloy Fernandez Martinez, head of product at Luckia, the company is extremely excited about including Pragmatic Play’s portfolio of slots as it will augment the operator’s top-class product portfolio in Spain and other markets. Martinez highlighted the studio’s superb level of quality that will undoubtedly diversity the gaming brand and bring more players over time.
The operator already boasts hundreds of diverse gaming options whose range extends from classic favorites to casino table games and live dealers. There is even live betting on virtually any sports imaginable on board, including soccer, basketball, volleyball and hockey leagues, as well as cycling, golf, darts, rugby, surf, and tennis.
Source:
“iSoftBet Seals Content Partnership with Skywind Group”, isoftbet.com, July 8th, 2021.