Portuguese Market Welcomes Stoiximan via Betano Brand

Motivated by the idea to set foot and start delivering services and content on as many licensed territories as possible, Stoiximan Group entered Portugal via its Betano Brand. As far as the country manager of Betano in the southern European country, Ricardo Branquinho pointed out…

…the product has been specifically adjusted to meet the needs of consumers on the market. It should bring a significant collection of innovative features as well as an extensive line of exclusive live streaming offerings.

User-Centered Philosophy

The company, which recently aligned with Red Rake is eager to set solid foundations on new markets and gain a wider base of consumers as possible. The agreement brought them access to Greece and Romania as well. The Betano brand encompasses not only the casino territory but live betting and streaming features as well. Commenting on the latest entrance, George Daskalakis, Stoiximan’s CEO, announced as follow:

“Staying committed to our user-centered philosophy across our international launches, we intend to commit ourselves to steadily focus on our customers’ needs and keep rolling out continuous product improvements to keep making their experience better and even more exciting.”

Portugal’s Doors Are Wide Open

Being a territory of great potential for the industry, the country decided to diversify the offering for consumers by allowing foreign operators to deliver content there. One of the most reputable names being granted the license was Play’n GO, which saw this as a great opportunity to explore more new grounds. Besides this operator…

…888 Holdings Group has gained access to the market by being awarded an iGaming license by Regulação e Inspeção de Jogos (SRIJ). The certificate will allow the operator to launch a larger library of online slots, card games and of course, poker variants. The latest team to enter the Portuguese territory was iSoftBet. By inking an agreement with local operator…

…the team was greenlighted to deliver a broad range of content to its catalog. As part of the deal, Casino Solvedere will include more than 150 slots as well as an additional 3000 iSoftBet releases via Game Aggregation Platform (GAP). The platform already offers a broad range of content from 46 unique suppliers, encompassing innovative gamification and marketing tools.

A Steady Ascent

As far as the January reports state, the market had a good 2018. Almost all operators boasted an overall improvement of financial performance in that period. The only exception was Pestana Group…

…whose revenues fell down by 3.1%. The stats announced in February gave even more precise insight claiming that the rise on the general basis was 24% compared to 2017. The “main guilty” for the market’s success was sports wagering, as the main source of income for all approved suppliers.

Source:

“Stoiximan Group Launces Betano Brand in Portugal”, Narayan Niji, europeangaming.eu, May 15, 2019.