PlayUZU, the Spanish version of the popular PlayOJO casino supplied by SkillOnNet, has just introduced a top TV and digital ad campaign in Mexico. This will be another important step for the company in the LatAm market after entering the Mexican jurisdiction last year.
The campaign will follow the “Thumbs up” principle that has been utilized by PlayOJO in alternative markets such as the United Kingdom and Spain. It includes a hero character who is excited to have uncovered a fair, clear online casino so he shows the enthusiasm with thumbs up.
While wandering through a vivid city, the main character meets other people that have unveiled the funny and enjoyable PlayUZU experience, so they also show approval with thumbs up.
Players will also be able to see the tag line saying, “The transparent casino”. PlayUZU is one of the most powerful online casino brands in Mexico that doesn’t include any wagering requirements so players can keep all winnings both from spins and bonuses.
The company is also known for the USP solution, allowing players to get money back on all wagers whether they lose or win. This amount will be available on the user’s account immediately. Players will have an opportunity to wager the cash or withdraw money.
The latest campaign by the provider will be available across television including typical ads as well as integrations in the program and most popular TV shows in the state. This means that the provider can extend its recognition even more.
Apart from the TV, the ads will also be available across the broader digital ecosystem. It will involve Google Search, social media, native, programmatic ads, and media influencers to provide the widest possible outreach among different sorts of players.
Commenting on the new milestone, PlayUZU’s Head of Marketing for Spain and LatAm, Helena Rico, expressed her opinion:
“We´re very excited to finally take this step forward in Mexico and to showcase our presence in the market across TV and other digital media channels.
“We believe the campaign will allow us to compete equally with other casino operators that have been in the market for much longer than us.”
According to her words, disruptive positioning, and regular delivery of awards as real money along with a robust campaign will place PlayUZU at the forefront of the gaming sector, inspiring Mexican customers to sample incredible games and casino solutions for the first time.
Source:
“PlayUZU launches major TV and digital ad campaign in Mexico”, gameon.im, March 1, 2022.