Playson to Inaugurate Funky Fruit on ICE London 2020

This year’s biggest event in iGaming, ICE London, is almost ready to begin and game providers are hastily announcing their latest slot series with a range of promotional tools. Among the attendees is also Playson, a leading casino software provider, whose certified content will soon be upgraded with Funky Fruits, a comprehensive offering backed with a selection of engagement tools.

While showcasing at Stand N7-110, Playson will also present the company’s advanced set of integrations such as Extra Spins, Tournaments, Feature Trigger, as well as Jackpots with Mystery, Multilevel and Daily prizes, which no more require additional implementation.

ICE London is taking place at ExCeL from February 4-6, gathering more than 35,000 visitors from all sectors in the iGaming industry.

Get Ready for Tournaments!

During the world’s most expansive conference dedicated to online gaming, Playson will also be hosting a three-day tournament. Each competition will include a specific game from the catalog, allowing visitors to learn more about the producer’s popular suite of fruit-themed slots and other games.

Sales director, Blanka Homor, comments:

“ICE London is a fantastic opportunity for us to introduce new products to the industry’s most well-respected executives, and the ideal chance to underline the quality that we bring to the gaming industry.

Our new Funky Fruits series has already proved popular with players, and alongside the promotion of our bespoke engagement tools, this year’s event is going to be a very exciting one for Playson.”

Among other featured slots from this provider are also Red Chilli Wins, Super Burning Wins Respin, Book of Gold Symbol Choice, Imperial Fruits, Solar Queen and Mighty Africa, most of which will be accessible in free mode at the Stand N7-110 during ICE Totally Gaming 2020.

Promotional Mechanics for Enhanced UX

Over the years, Playson has developed a range of features whose main goal was to meet partners’ needs for increasing engagement of players. By developing certain promotional mechanics, the studio has managed to enhance the main components of acquisition, experience and retention, which has been confirmed by Relax Gaming, Digitain, Pragmatic Solutions, Pixelo, Kindred, GAN and other major names in the industry.

The main features of these mechanics are jackpots, tournaments, feature trigger, seamless play and complimentary spins, now responsible for sustainable capacity to meet the highest standards of technology, design, support and interoperability.

In December 2019, the Malta-based supplier even signed a deal with Betpoint Group to deliver its full portfolio to a range of popular casino brands, and it also announced the deployment of integration-free jackpots.

“We’re delighted to offer this innovative, out-of-the-box jackpot feature to operators. We pride ourselves on constantly asking how we can do even more for our partners, and it’s great to see our hard work pay dividends with this innovative new tool,” said Michael Tadross, head of account management at Playson.

Source:

“Playson’s new Funky Fruit slots to dazzle ICE London 2020”, europeangaming.eu, January 14, 2020.