Play’n GO, a global leader in casino entertainment, has announced a major partnership with Kenya’s prominent gaming operator, Betika. This collaboration marks a significant expansion for Play’n GO as the company continues to bring its premium gaming content to new markets across Africa.
Through this new partnership, Betika will integrate Play’n GO’s extensive portfolio of casino games, including globally popular titles such as Book of Dead, Rise of Olympus, and Gemix. The partnership is a strategic move for both companies, aligning with Play’n GO’s aim to deliver high-quality gaming experiences to players worldwide, while also underscoring Betika’s loyalty to offering diverse, high-quality gaming options in Africa.
Expanding Play’n GO’s Global Reach
With over 350 active games and presence in more than 30 regulated jurisdictions globally, Play’n GO is a powerhouse in the gaming industry. The company's entry into the African market through Betika is seen as a significant milestone for both parties. This partnership will provide African players access to Play’n GO's premium slot games, while Betika benefits from being the first to offer this world-class content in the region.
Magnus Olsson, Chief Commercial Officer at Play’n GO, expressed his enthusiasm for the partnership, stating: “We’re very excited to announce this partnership with Betika, which gives us entry into several new markets for Play’n GO. Betika are one of the leading operators across the entire African continent, and joining forces with an operator of their experience and gravitas is a wonderful opportunity for our business.”
Olsson added that this collaboration supports both companies’ shared goal of fostering a regulated and sustainable gaming industry. This partnership serves as the starting point of what Play’n GO expects to be a long-lasting and fruitful relationship, setting a new standard in African gaming.
Betika has firmly established itself as a major force in Kenya’s betting and gaming industry. Known for its dedication to providing an exceptional user experience and a wide variety of betting options, Betika has gained popularity across the continent. This partnership with Play’n GO is expected to enhance Betika's game portfolio, allowing it to attract a more diverse audience of players seeking premium online gaming experiences.
Peter Stagles, Head of Gaming at Betika, said: “Partnering with Play’n GO is a significant step forward for Betika. Play’n GO’s impressive lineup of games is the perfect complement to our platform, and we are confident that this collaboration will set new standards in the African gaming industry.”
Stagles highlighted the importance of delivering exciting and high-quality entertainment to Betika’s growing player base. With the introduction of Play’n GO’s games, the company expects to solidify its market-leading position in Africa, offering enhanced gaming opportunities and attracting a broader spectrum of players.
A New Era in African Gaming
As Africa’s gaming market continues to evolve, this partnership between Play’n GO and Betika marks a new chapter for both companies and the continent's gaming sector. For Betika, the collaboration not only enriches its gaming portfolio but also strengthens its competitive edge in an increasingly dynamic market. For Play’n GO, this partnership represents a gateway into one of the most promising emerging markets in the gaming world.
This collaboration is set to have a significant impact on the industry, with both companies committed to long-term success in the region. With their combined expertise and experience, Play’n GO and Betika are poised to shape the future of online gaming in Africa.
Source:
''Play’n GO announces landmark partnership with African operator Betika'', playngo.com,September 13, 2024.
