Play'n GO Comments on Its Rapid US Expansion and Discusses Future Plans

Play’n GO, one of the largest suppliers of premium-class online casino content, celebrates its first year of presence in one of the busiest iGaming markets - the United States. A bit over a year ago, the studio set its foot in Michigan, after which it announced presence in three more states.

Commenting on numerous achievements reached so far, the company’s CCO Magnus Olsson described the progress as long-term and strategic. Reflecting on numerous successes, he also pointed out that the provider will continue to build its reputation as a trustworthy partner in regulated territories all over the globe.

Progressing at the Breathtaking Speed

July 2022 was a groundbreaking moment for Play’n GO, as it entered the burgeoning market of the United States for the first time. The studio secured a B2B license for Michigan, giving local players a unique opportunity to try their luck with its hit titles among which Legacy of Dead and Rise of Olympus.

Shortly after, near the end of October, the studio tied knots with BetMGM to go live in New Jersey. This deal enabled consumers from the Garden State to check out versatile adventures from the studio’s creative workshop, such as Cat Wilde and the Lost Chapter, Ankh of Anubis, and more.

In December, its strategic map was enlarged with the addition of a West Virginia certificate, while in February 2023 landed the producer a license to supply its cutting-edge portfolio to the US state of Connecticut.

The company’s CCO Magnus Olsson commented on the milestone achievements as follows:

“Sustainable growth and a focus on entertaining games is a powerful combination in those US states that have introduced regulatory frameworks, and we’re encouraged to see others following the example.”

Worth noting is that Play’n GO is already present in numerous jurisdictions, and accredited by several renowned regulators such as the UK, Gibraltar, Ontario, Greece, and Romania. It is also certified on behalf of test labs such as BMM Testlabs, and QUINEL.

Significant Expansion of Content Portfolio

From the beginning of the year, the provider haslaunched over 30 fun-filled titles, treating players with countless adventures and rewarding opportunities.

Cash-a-Cabana was the one to open the ongoing year, followed by Invading Vegas, Pilgrim of Dead, and Game of Gladiators: Uprising. Months after that brought lots of thematically diversified installments, optimizing the portfolio for all profiles of players. The most recent addition, Temple of Prosperity, draws inspiration from Chinese culture.

Talking about successes in game development, Play’n GO’s legendary slot Book of Dead went live in the land-based sector. This came as a result of a business agreement with William Hill, one of the strongest UK brands. Having in mind that the operator runs more than 1,450 shops and has more than 5,800 fixed odds betting terminals (FOBTs), the game was instantly made accessible to a wide array of clients.

Unique math models, and enhanced mechanics, combined with captivating visuals and catchy audio is a formula Play’n GO utilizes to build high-quality games. Motivated to keep pushing the limits, the company is positive that, throughout 2024 and years to come, the team will continue delivering content that entertains and excites.

Source:

“Play'n GO's Magnus Olsson: ‘Our approach to the US is strategic and long-term”, playngo.com, September 18, 2023.