The Wolverine State Gains Access to Blockbusters like Reactoonz and RoTiKi

Six months after securing a working license in Michigan to enter the U.S. market for the first time, Play’n GO has launched its games in the Wolverine State.

The arrangement was possible thanks to BetMGM, the exclusive sports betting partner to MGM Resorts nationwide and the studio’s long-term partner.

Live in Second State

Play’n GO has only recently announced full entrance to New Jersey, allowing it to launch a premium selection of classics in the country’s most regulated iGaming market. The first titles to go live in this territory last September were Rich Wilde and the Book of Dead, Reactoonz 2, Rise of Olympus and many more…

To accelerate its North American push and become the preferred partner of operators in regulated states across the continent, the studio is now cementing its position in the second jurisdiction – Michigan.

This license was secured in July 2022, which triggered the company’s rapid expansion into the regulated gaming sector of North America. Now, by entering the state of Michigan, Play’n GO has confirmed its commitment and relentless efforts to grow in the region, which has even been backed up by US-based hires.

Players in the Great Lake State are now able to try out some of the legendary titles from the studio, including Xmas Joker, Rich Wilde and the Book of Dead, Rich Wilde and the Tome of Madness, Crystal Sun and other mega hits.

It’s important to mention that all games from Play’n GO are exclusively available in Michigan via BetMGM. The only online division of the American global hospitality and entertainment brand has decided to further build its long and fruitful relationship with the Swedish software giant after achieving incredible results in New Jersey.

This arrangement was approved at the end of October 2022, and so far, it has been a real hit with players in that state.

“We believe strongly that the future of the industry will be in regulated spaces, and so it's with considerable pride that we are able to bring our content today to one of the first states in the US to really grasp the regulated iGaming opportunity – Michigan,” commented Magnus Olsson, chief commercial officer for Play’n GO.

A Fantastic Partnership Milestone

The company’s CCO also explained that in states like New Jersey, Michigan and others, there is a considerable demand from players and organized iGaming entertainment opportunities.

Both companies are excited about working closely with partner casinos and helping them achieve their business goals. Going live in the second state across the U.S. is a fantastic step forward for Play’n GO, concluded CCO.

The studio has released more than 50 online slot titles this year alone and it is active in more than 25 regulated jurisdictions worldwide.

Among the latest sectors they entered are Ontario, New Jersey and Michigan in North America.

Source:

“Play’n GO games now live in Michigan”, playngo.com, December 12^th, 2022.