Peter & Sons, a prominent name in the online gaming industry, has recently announced a significant development in its business strategy. The company’s portfolio of acclaimed games is now available on the Rootz platform, a move that marks a strategic expansion into new markets. This partnership, effective immediately, allows Peter & Sons to offer its games to a broader audience through Rootz’s well-established brands operating under licenses from the Malta Gaming Authority (MGA) and Ontario regulators.
Expansion Across Leading Brands
The partnership with Rootz means that Peter & Sons’ games are now featured on five of Rootz’s most successful brands: Wildz, Caxino, Wheelz, Spinz, and Chipz. Each of these platforms is known for delivering a high-quality user experience, a diverse selection of games, and strong customer loyalty. By integrating Peter & Sons’ games into these platforms, the company aims to reach a wider audience and strengthen its presence in the highly competitive online gaming market.
Peter & Sons has quickly established itself as a game developer known for its innovative approach to online gaming. The company’s portfolio is distinguished by visually stunning graphics, engaging storylines, and innovative gameplay mechanics. These features have made Peter & Sons’ games stand out in the crowded online gaming landscape, offering players an experience that is both unique and memorable.
The inclusion of Peter & Sons’ games on Rootz’s platforms is a strategic move that aligns with the company’s goal of providing exceptional gaming experiences to players around the world. By partnering with Rootz, Peter & Sons can leverage the platform’s robust technology and extensive reach to bring its games to a new audience.
Rootz is a well-respected player in the iGaming industry, known for its cutting-edge technology and a customer-centric approach. The company has built a reputation for delivering a seamless gaming experience across its various brands. By adding Peter & Sons’ games to its portfolio, Rootz is enhancing its game selection and offering players even more diverse options for entertainment.
This partnership is also a testament to Rootz’s dediication to working with top-tier game developers to bring the best possible content to its players. The integration of Peter & Sons’ games into Rootz’s platforms is a natural fit, given both companies’ focus on delivering high-quality, engaging content to players.
Strengthening Market Position
The collaboration between Peter & Sons and Rootz is a strategic move that benefits both companies. For Peter & Sons, the partnership provides an opportunity to expand its market presence and reach new audiences through Rootz’s established brands. For Rootz, the addition of Peter & Sons’ games enhances its already impressive portfolio, offering players a wider range of gaming options.
This partnership also highlights the growing importance of collaboration in the online gaming industry. By working together, companies like Peter & Sons and Rootz can leverage each other’s strengths to deliver superior gaming experiences to players across multiple markets.
Yann Bautista, Commercial Director of Peter & Sons, stated: “We are excited to partner with Rootz and extend our presence in the MGA and Ontario licensed markets. This collaboration allows us to bring our creative and engaging games to a larger audience, and we are confident that players will love the unique experiences our games offer.”
Sam Brown, CEO of Rootz, added: “Peter & Sons brings something new and fresh to the slots space which players love. Integrating their games into our portfolio aligns perfectly with our strategy to offer diverse and high-quality gaming options to our users. We look forward to a successful partnership and are excited to see how our players respond to these new additions.”
Source:
''Peter & Sons Expands Reach: Now Live on Rootz Brands in MGA and Ontario licensed Markets'' Press Release. August 13, 2024.
