Pariplay Games Enter Italian Market

Famous video slot developing house, Pariplay, has achieved a new milestone by inking a contract with the leading Italian online casino operator, StarCasino.it. As a result, Pariplay titles will become available on the Italian market for the first time.

The brand has provided top-notch gaming solutions to leading casino brands (land-based and online) and lotteries for years since its inception. With the recent contract with StarCasino.it (part of Betsson group), it has opened up a new market and an entirely uncharted territory for itself, with thousands of players eagerly waiting the arrival of its innovative and fun slots.

Pariplay is already active on such markets as UK, Germany, Scandinavia and Belgium and the main focus for 2018 is the expansion of its portfolio to the rest of Western Europe – this entry into the Italian market is a part of this strategy.

StarCasino.it is one of the largest online casino brands in this country and is licensed by AMSS, the Italian Gambling Authority. It has been quite active in recent months, also integrating Pragmatic Play’s portfolio onto its platform. All of the major games from Pariplay like Bloodshot, Sharknado, Wild Cherry, Goddess of the Moon, Foots and brand-new Rio Fever will all be made available soon.

Commercial and Marketing Director for the slot developer, Richard Mintz, comments: “Europe is an important market focus for us. We’re therefore very excited for our games to be available for the first time in Italy, one of the region’s core jurisdictions. Our partnership with leading Italian online casino brand StarCasino marks a milestone for us as a company, and a first step in establishing our content’s presence among Italian players.”

StarCasino's Manager, Fabio Denegri, said: “Italian online casino players enjoy very sophisticated games with cutting-edge features and functionality. Given the high quality of Pariplay’s video slots, we feel that their content is the perfect fit for our current customers and new players as we grow our brand. We look forward to building an enduring long-term partnership with Pariplay in the Italian market.”

Source:

“Pariplay Enters Italian iGaming Market with StarCasino.it”, pariplayltd.com, July 1, 2018.