Fusion Adds Lottery Vertical for Greater Experience

One of the fastest growing aggregators and content providers on the market, Pariplay LTD has enhanced its exclusive Fusion platform by adding Helio Gaming’s innovative lottery-based games.

Known as a progressive content developer, Helio Gaming delivers award-winning RNG lottery products with accumulative jackpots such as Lotto Hero, Daily Hero, Hero Millions and Power Ball.

A New Vertical on Fusion

Helio Gaming is among the leading international suppliers with a proven line up of award-winning lottery games, giving players around the world a chance to hit large jackpots in hourly, daily and weekly draws.

Unlike its previous partnerships with slot producers, uniting with the lottery solutions provider will enable Pariplay to add a new vertical to the wide-ranging Fusion offering. The company will from now on provide operators with means to boost their profits thanks to an entirely new entertainment format – the traditional lottery draw.

To date, the aggregator’s rapidly-expanding Fusion platform has integrated thousands of games from the industry’s leading game developers, and it even offers a suite of back-office conversion and retention tools to enhance player value.

“Helio Gaming’s innovative lottery products will help operators attract new players to one of the most traditional gaming verticals and with several hourly, daily and events-based draws, customers have plenty opportunity to win big,” said Christine Lewis about the agreement, chief commercial officer at Pariplay.

Lewis revealed that the company’s mission has always been to work on a diverse and broad content offering. By adding Helio Gaming’s exclusive lottery portfolio, all Fusion partners will be significantly enhanced.

Meanwhile, Keith Galea, chief executive officer at Helio Gaming said that the group is looking forward to launching an interesting alternative content on one of the most visited platforms in the iGaming world. According to the CEO, each game is capable of attracting different demographics, boosting retention and galvanizing dormant players, which is vital for the business.

Launching Euro Millions, Mega Millions, German Lotto and Big Hero alongside other products on Pariplay’s platform will propel the company’s portfolio at an astonishing rate, reaching new top tier operators across numerous key markets, concluded Galea.

Live with SOFTSWISS

Late in May, Aspire Global’s leading brand, aggregator and content provider, Pariplay Ltd, has struck a deal to add its expansive proprietary selection of games with SOFTSWISS.

Among the products to go live are top-performers such as Stallion Fortunes, Mystery Fox and Dragons of the North, but the studio will also add new releases on a monthly basis.

Offering thousands of games from over 70 premium suppliers, SOFTSWISS now represents a premium platform licensed in over 10 jurisdictions. The latest partnership will ensure Pariplay a significant global reach.

Source:

“Pariplay adds innovative lottery content from Helio Gaming to its platform”, europeangaming.eu, June 8^th, 2021.