Bragg Gaming Group and ORYX have announced a new agreement with a real-money game production company Spearhead Studios, launching a content distribution to their casino partners.
The aim of this arrangement is to provide operators with country-specific titles in multiple jurisdictions, including hits Book of Souls and recently published Wilds of Wall Street.
The initial rollout will launch five titles, but Spearhead will introduce a minimum of 12 titles throughout 2020, encompassing both video slots and table games. Its development efforts are powered by EveryMatrix, casino content aggregator and integration platform.
By implementing new products, ORYX Hub will become one of the biggest iGaming platforms in the industry, which now already hosts over 8,000 games from more than 80 providers. Most of its content is licensed by the MGA and its services are certified by other major jurisdictions as well. Matevz Mazij, managing director, stated:
“Spearhead Studios is a rising star in the industry with a growing portfolio of new and exciting games and we are thrilled to partner with them and to further boost our offering.”
EveryMatrix introduced its groundbreaking studio late in 2019 and its development is supervised by Mathias Larsson, an iGaming veteran. This Spanish-based software development brand helps operators boost their performance by creating premium country-specfic content.
According to Larsson, managing director, this collaboration represents an important segment of further expansion, as ORYX provides a complete suite of iGaming products, including casino, sportsbook, lottery, managed services and turnkey solutions.
“We are very excited that our games are live with ORYX’s partners and their operators. It’s been a great start for Spearhead, and with our rapidly growing portfolio, we are looking forward to a long successful partnership,” commented Larsson about the arrangement.
Aside from forming multiple partnerships with leading developers and software companies such as Pragmatic Play, SkillOnNet, Hero Gaming and other, ORYX Gaming has recently unveiled its new Player Engagement Platform as well. It is equipped with a set of targeted promotions and a number of functionalities that collectively increase player engagement.
The company’s new expansion will help Spearhead Studios to bring gamification to another level through complimentary spins, bonuses, jackpots, leaderboards and tournaments. In relation to PEP (Player Engagement Platform) and DAP (Data Analytics Platform), Mazij has said that knowing the player is simply not enough anymore.
“It also matters how the data is used. The ORYX Player Engagement Platform puts data in the right form and makes it easy to use. It enables targeted and personalized marketing, adds a social note to the games and generally improves the player UX off-site and onsite,” explains chief exectutive Mazij.
Among the upcoming titles from Spearhead Studios are also Pirates of the Mediterranean, Giant Panda, Meganova and Lara Jones is Cleopatra.
Source:
“Spearhead Studios launches games on ORYX Gaming platform”, europeangaming.eu, March 9, 2020.