ORYX Gaming Presents New Solution- Data Analytics Platform

A Bragg Gaming Group company, ORYX Gaming, enhanced its offering with an innovative Data Analytics Platform. The newly-added solution can be applied either as a module integrated into third-party player account management (PAM) systems or as an addition to the ORYX iGaming Platform.

Thanks to the upgraded platform, real-time collection and analysis of data from internal as well as third-party systems will be made possible. Furthermore, it will enable operators to gain a better understanding of their clients. This way, they will be able to effectively segment, target and engage customers by triggering activities based on their behavior and preferences.

The ORYX team will attend ICE London 2020 at Stand N1-343 between 4-6 February, so the interested sides will have the opportunity to find out more about the ORYX Data Platform and the Player Engagement Platform.

Enhancing Experience

The Data Analytics Platform represents the foundation of the ORYX Player Engagement Platform and will offer multiple highly advanced features. Those include not only targeted promotions, multi-channel campaign management, but real-time event management, a special system designed for direct player engagement.

Matevz Mazij, Managing Director of ORYX Gaming, said:

“Having a scalable data analytics platform which governs highly granular data is the cornerstone for an enhanced gameplay experience.”

Real-time data is collected and processed from several channels…

…such as the ORYX iGaming Platform, ORYX Hub, and the ORYX Sportsbook as well as from third-party transactional and management systems, content and service producers, products and online pages.

Multi-purposeful Solution

Such a practical tool offers operators a data-powered, cutting-edge and flexible solution and allows them to drive player engagement, conversion, retention, loyalty and player value.

The helpful platform comes…

…with an analytical sandbox tool. This segment, driven by machine learning algorithms, enables operators to explore the data deeper and develop advanced player segmentation, loyalty schemes, and recommendations.

Mazij also added:

“The ORYX Data Analytics Platform takes gaming operations to the next level as it enables a deep understanding of players and allows operators to engage them in real-time and maximize the player value.”

Road to Success

With more than 50 clients and 200 operator brands, ORYX has more than 300% year to year revenue growth. The rapidly growing list of partners includes names such as SkillOnNet, Red Rake, NetBet, BF Games and many more.

Throughout 15+ years of operation…

… the team has collected valuable experience and knowledge and designed a palette of practical products and solutions to cover each of the segments of the business. The company offers a turnkey solution, including omnichannel retail, online and mobile iGaming platform, ORYX Hub, advanced aggregation of content, product integration and marketing platform.

Source:

“ORYX Gaming launches Data Analytics Platform”, oryxgaming.com, January 20, 2020.