ORYX Set to Grow Presence in Developed Regulated iGaming Markets and UK

Days after securing a deal with Casino Interlaken, ORYX Gaming continues to expand its reach in the UK market and announces a new partnership with Novibet.

As a result, Bragg’s leading full turnkey solution provider will launch exclusive titles from GAMOMAT and Peter & Sons with one of the top-rated online betting sites in Great Britain.

Games developed by ORYX’s in-house studio will also become available to Novibet’s UK customers, including Egyptian Magic, the debut title from Atomic Slot Lab, another RMG brand powered by Bragg.

Introducing Content to New Audience

The launch of iGaming content begins some three months after receiving a UK license, enabling ORYX to provide its casino offering to leading brands in the developed and growing market. Earlier in 2021, the software provider received green light to go live in several jurisdictions and join the newly regulated sector in the Netherlands too.

According to the statistics, total addressable market for the online casino sector in the UK in 2022 is projected to be approximately US $5.9 billion, making it the largest regulated iGaming market in the world.

The partnership with Novibet Casino has also seen ORYX’s content available for players in Greece where the operator already holds a leading position. Entering other regulated markets will follow later this year, as confirmed by BRAGG.

“We are very excited to introduce our content to a new audience in the UK, a market that provides Bragg with great potential and significant growth opportunities,” explains Chris Looney, chief commercial officer at Bragg.

As stated by CCO, the expanded partnership with Novibet further aligns the company’s popular gaming content with one of the UK’s leading operators and the group is excited to bolster its presence in the market all throughout 2022.

Yannis Xirotyris, chief commercial officer at Novibet is also delighted about the latest agreement with ORYX whose diverse content is now available to customers in the UK. Xirotyris is confident of success and has no doubts that customers will enjoy the thrill and entertainment of all upcoming games.

Growing Presence in UK with SkillOnNet

Back on January 7^th, ORYX Gaming made an important deal in the UK that allows it to go live with relevant casino brands operated by SkillOnNet.

Apart from joining forces with 888, this partnership is among the latest in a string of agreements that have seen ORYX rapidly establish a presence in the UK iGaming market.

ORYX’s in-house offering as well as exclusive content from Peter & Sons and GAMOMAT are now available on a network of casino brands in the country, including PlayOJO, PlayMillion, Slingo, SpinGenie and so forth.

Source:

“Bragg’s ORYX Gaming Live In The UK With Novibet”, bragg.games, January 24^th, 2022.