NYX Gaming Group announced the launch of its Cash Out feature at French operator, PMU (Pari Mutuel Urbain). Running on NYX’s sportsbook platform solution, OpenBet, since 2010, the launch strengthens the business relationship between the companies. The release also marks the first time the feature becomes available in France.
Cash Out is an early bet settlement feature, already well received by OpenBet clients in various global regulated gambling markets. This integration is the second major release between the two companies in the last year as PMU went live with OpenBet’s sitebuilder tool in August 2016.
Matt Davey, Group CEO NYX Gaming Group, said, “Introducing Cash Out to the French market is a landmark development. Our companies have had a highly successful partnership since launching PMU online nearly seven years ago and we are we are proud to have achieved another first. Players enjoy the flexibility that Cash Out offers and we are certain the uptake will prove as high in France as it has in other markets.”
Jean-Marc Léglis, Chief Technology Officer PMU, stated, “As the first-to-market with Cash Out in France, we are cementing our position as one of the country’s leading sportsbooks, and taking our offering to the next level. Our players can now benefit from the opportunity to mitigate risk and lock-in profits with a Cash Out product that is easy to understand, satisfying to use, and comes with a proven track record.”
