Nolimit City Strikes Powerful Partnership with Sweden’s Leading Horse-Trotting Entity ATG

Horse trotting veteran from Sweden, AB Trav och Galopp (ATG), inked a content alignment with Nolimit City. The deal came immediately after ATG launched an online casino and sportsbook presence. The studio…

…submitted an RFP proposal which lead to the provider being selected as one of the latest additions to ATG’s growing catalog. The agreement will make it possible for Nolimit to distribute content in new territories and strengthen ATG’s already established position.

An Epic Deal

Both partners are targeting an immediate integration in light of mutual high interest to offer consumers new content on ATG’s online site. The complete library by Nolimit will be presented on ATG’s offering, including the latest May 2019 hit creation, ‘Tombstone’, which has caught the eye of multiple operators and players as well. Commenting on the agreement, Malcolm Mizzi, the studio’s Commercial Director stated as follows:

“It’s a great honor to be part of the selection process and to have been considered in the first place. ATG has clear dominance in the new race to becoming the local leading operator following Sweden’s legislative gambling laws. To be part of their casino offering during this period of growth is something quite epic for us.”

Nolimit Really Has No Limits

Being a Malta, Stockholm, India-based web-based casino platform and game developer, the studio offers top-quality content and services to suppliers around the globe. The company created an in-house platform from the ground up. Aiming to deliver a strong and powerful engine that can take large volumes of play and social interaction…

… they developed a solution that works perfect, both as a desktop and mobile version. Hugely flexible, it can be tailored to individual operator requirements and needs, making the base of potential partners even larger. The team consists of some of the smartest minds and artistic talents in the industry who share the same passion.

ATG’s Monumental Expansion

Being founded in 1974, ATG is the leading horse trotting entity. Thanks to the recently-revamped Swedish gambling regulation put into effect at the beginning of 2019, the company adopted a recent strategy to expand its full offering with a casino and sportsbook experience. The institution has grown…

…significantly, becoming one of the leading online gambling names in the State. Besides Nolimit, they also entered a similar agreement with NetEnt, even before the market was officially re-opened. This saw NetEnt as one of the first studios expanding presence in Sweden. Uniting experience and top-notch quality content, the studio gave a valuable contribution towards ATG’s expansion outside the horse racing sector.

Source:

“Nolimit City selected as new supplier partner by Sweden’s ATG”, nolimitcity.com, May 16, 2019.