NetEnt To Deliver Live Games to Lithuanian Clientele Via Integration Deal with Betsafe

Continuously filling the catalog with supreme-quality games of all sorts, NetEnt deserves the title of one of the most productive developers. That’s precisely what makes the company a desirable business associate, and so many partnerships undoubtedly confirm so.

Thanks to the successful integration of its live casino games with Betsson Group’s Betsafe brand, the producer gained the unique opportunity to exhibit its products to Lithuanian players. The deal further strengthens the supplier’s stronghold in a wide range of regulated European markets.

Kaido Ulejev, Commercial Director CEECA at Betsafe, commented on the agreement as follows:

“We’re delighted to be the first operator in Lithuania to launch NetEnt Live’s content and expect their games will be a big success with our players. With the recent additions and upgrades to their portfolio, the company is at the top of the market and we look forward to seeing how its live casino offering progresses.”

High Expectations

Being the first of its kind cooperation for NetEnt, this deal sees the producer as the only Live Casino brand with Betsafe for 8 weeks.

Andres Rengifo, Director of NetEnt Live announced:

“We have worked tirelessly over the last year to transform the live casino player experience and it is great to see our efforts pay off with new partner launches and market entries such as our integration with Betsafe.”

As a part of the agreement, Lithuanian players with Betsafe will gain access to the producer’s full portfolio of Live Casino games as well as a tailor-made branded auto roulette studio. Moreover, the offering encompasses new additions such as Auto Roulette Studio and Perfect Blackjack.

Rengifo also added:

“Betsafe is a major brand in Lithuania and we value our relationship and co-operation with them. We have high expectations for the market and couldn’t find a better operator to enter the market with.”

Following the series of enhancements to the player experience…

… NetEnt Live’s portfolio has recently undergone a major revamp. Striving to make it as intuitive as possible, the provider made substantial upgrades to the user interface and navigation, making the overall design even more intuitive and simpler to utilize.

During this summer…

…the studio tied knots with one more renowned brand to have its games distributed to 888 Casino’s clientele. As a part of the alignment, consumers will be able to explore some of the most popular products from their catalog, such as Live Roulette, Live Blackjack, Blitz Blackjack, and Perfect Blackjack.

Will the Live Specialist Unite?

Among many proofs of their immense quality, the most recent one comes in the form of an interesting acquisition proposal offered by the undisputed leader in the niche- Evolution Gaming.

On June 24, 2020…

…Evolution made a bid to acquire NetEnt in an all-share transaction. The proposed amount of SEK19.6 billion (€1.86bn) is final and will not be increased, and the acceptance deadline is set to October 26, 2020.

As far as both sides stressed out, the proposed transaction is not expected to introduce any significant changes for the employees- the focus is on the group’s combined success.

Source:

“NetEnt launches live casino in Lithuania with Betsafe”, netent.com, August 17, 2020.