Mr Green Rebrands To MRG

Renowned casino operator and popular brand for online gaming, Mr Green, has been rebranded, and now provides betting services under the name of MRG. The company has undergone a name change to successfully reflect its present outlook, as well as high growth on the world market. Apart from announcing the group’s financial targets until 2020, a development of games in eSports has also been introduced prior to the firm’s Capital Markets Day. Moreover, the ongoing dividend policy will remain unchanged.

An annual growth rate of 25% is expected in the next 2 years, along with a predicted EBITDA margin at 15% and more in the same period. In the released Q1 interim report for 2018, the company showed an increase in revenues by 38% when compared to the same period in 2017. The entire revenue reached as much as $43.57 million for the first three months, which is well above the current 20% target. A customer growth of 57.3% and a 40.7% deposit increase have raised the popularity of the brand incontinently, whose 10-year-anniversary program has proved to be a top dog among all participating members.

Likewise, the group has achieved strong performance after launching its Live Beyond Live casino, as well as an entire line of services in Denmark. Nevertheless, MRG now looks to expand in the eSports industry, having signed a joint venture with Gamingzone Entertainment. The company’s CEO, Per Norman, underlined the significance of MRG’s digital and overall growth as a brand, whose broad array of operations continuously grows and spreads all over the Internet. Thanks to clever investing in innovative digital solutions within iGaming and Sportbooks, the group is on track to shape the future of online gaming, adds Norman.

According to Karl Mikael Cakste, Gamingzone’s founder and CEO, partnering with MRG will lead to a well-established and long-lasting relationship, whereby the main ambition will be to create a community of eSports fans and players from the entire world. Positive financial results for the newly named brand have already increased the company’s revenues by 40% and statistics are showing a skyrocketing scenario after the launch of the new eSports community later this year, says Cakste.

Though currently expanding its sport ventures, the renowned online casino is already on the map for its traditional casino options and is home to an impressive gaming library featuring content from more than THIRTY providers, which includes categories like slots, live casino games, progressive jackpots, table games and more. You’ll also want to check out its prestigious loyalty program which implements a series of challenges featuring pre-selected games and betting offers. Participation earns members rewards, emerald coins and trophies. The perks will also apply to the sportsbook if the challenge is sports-related. Its VIP scheme is a little more involved than your average program, and that’s precisely what sets it apart.

How does it work? Successfully complete challenges and each time you do so, you’ll earn a badge, with challenges resetting each Monday. Emerald coins are also up for grabs and may be exchanged in the designated Emerald Boutique only for things like extra spins and other rewards! Coins may also be claimed from the Vault, with earned trophies on display in the Trophy Room. Head to the boutique to browse through options. 100 coins can get you 10 spins, 500 can be exchanged for 50 spins and 5000 can be traded in for a whopping 500 spins!

Embrace the world of Mr Green…

Source:

“Mr Green rebrands as MRG and enters Baltics”, igamingbusiness.com, May 23, 2018.