Microgaming is jumping on the emoji bandwagon, having recently gone live with its latest EmotiCoins slot, an innovative release which was developed by the brains of its staff. There’s no shortage of emoji-inspired entertainment as of late, so it’s no surprise that one of the top providers in the gaming industry has unveiled its own take on the growing fad.
It all started with a pitch from staff members, PR Manager, Anna McChesney, and Rob Mercer, part of the Enterprise Solutions Team, at the Microgaming Idea Factory. The idea ended up receiving The Spark Award 2017 for its creativity.
“As a marketer, to me the use of emoticons in social media and communication is fascinating; they have essentially become a universal language! 92% of the world’s online population use emoticons, so developing a themed game would automatically target the demographic of our operators’ players,” commented, McChesney.
The game idea got a head start with instant backing from the Business Intelligence team, which aided in recommending successful game features that would appeal to frequent emoji users. Following the early stages of the idea process, the game was officially announced at the staff Christmas party back in December.
Mercer added, “It was amazing to see what they did with the research and background we developed. We really love the completed game!”
Today, the award-winning idea has grown into a reality, complete with impressive graphics, ample features, and a great soundtrack to boot! Look out for two enticing wild features, which can be activated during the base game and free spins. Players can also count on seeing plenty of their favorite emoticons across the gaming screen, including staples such as the winking face, tears of joy, and the kiss.
Check out the preview:
Head of Innovation Strategy at Microgaming stated, “We are super excited to be taking live the first game concept driven from the Idea Factory by staff members who would ordinarily not be involved in game conception. And it’s a great game to be our first – the game studio did a fantastic job.”
The game is currently live across Microgaming and Quickfire platforms for desktop and mobile. Play for your chance to win up to 92,000 coins!
Source:
“Microgaming launches online slot pitched by staff”, microgaming.co.uk, August 2, 2017.
dirkemans
7 years ago
Hero Member
Hi coolsongss :) Very welcome, and i can see how you would think that about Yggdrasil slots: but at least with Cazino Zeppelin you can win several 1000x bet - i won 2500x myself on it:) A lot of their Games are pretty high variance.. I think same as with Dead or Alive...you will know once you hit your first big win..never...
Hi coolsongss :) Very welcome, and i can see how you would think that about Yggdrasil slots: but at least with Cazino Zeppelin you can win several 1000x bet - i won 2500x myself on it:) A lot of their Games are pretty high variance.. I think same as with Dead or Alive...you will know once you hit your first big win..never plays the same afterwards, because of that added anticipation!
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coolsongss
7 years ago
Hero Member
Hey, Dirk, thank for the information. I was lazy to leave thankful comment, sorry. I really like Sticky wild features. I checked the Casino Zeppelin of Yggdrasil. I found that I played it before, hoping for a big win. But, the feature was very difficult to trigger and the winnings were really small. I think that most of...
Hey, Dirk, thank for the information. I was lazy to leave thankful comment, sorry. I really like Sticky wild features. I checked the Casino Zeppelin of Yggdrasil. I found that I played it before, hoping for a big win. But, the feature was very difficult to trigger and the winnings were really small. I think that most of Yggdrasil slots is for fun, rather than big wins. Good Luck.
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dirkemans
7 years ago
Hero Member
Hey coolsongss :) It is true that there are no multipliers, but in the feature you are guaranteed one sticky wild each 2nd spin..so that makes up for it! Well, still not nearly the winpotential as Dead or Alive, but it's a completely different game tbh... It's more the low side of medium variance i suppose, and despite...
Hey coolsongss :) It is true that there are no multipliers, but in the feature you are guaranteed one sticky wild each 2nd spin..so that makes up for it! Well, still not nearly the winpotential as Dead or Alive, but it's a completely different game tbh... It's more the low side of medium variance i suppose, and despite the fact you can win less if you hit the best possible combo, it still can pay quite nicely! There's a few more sticky wild slots, as of recent, for instance Sticky Bandits from QuickSpin, Wild Bandits from Openbet, which all have newish features with sticky wilds. If you're looking for a game that is a lot like Dead or Alive, check out Cazino Zeppelin, from Yggdrasil: possibly their best game to date, and even better then DOA, with almost the same feature and only slightly less max win potential...
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coolsongss
7 years ago
Hero Member
I haven't played this Emoticon Slots yet, but it is very surprising that it is similar with Dead or Alive with sticky wilds in the feature. It is amazing. I have been looking for the slots with Sticky wilds. The line wins seems to be very small and there is no multipliers, either. But, the feature looks great with the sticky...
I haven't played this Emoticon Slots yet, but it is very surprising that it is similar with Dead or Alive with sticky wilds in the feature. It is amazing. I have been looking for the slots with Sticky wilds. The line wins seems to be very small and there is no multipliers, either. But, the feature looks great with the sticky wilds :)
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dirkemans
7 years ago
Hero Member
Pretty cool slot. I didn't really expect much from it, but it;'s simple slot with a cool and slightly innovative free spin feature, and a random base game feature that can also deliver. It seems to be very streaky - my first session was absolute shit, but i am happy i tried again, as my next two session on it both were...
Pretty cool slot. I didn't really expect much from it, but it;'s simple slot with a cool and slightly innovative free spin feature, and a random base game feature that can also deliver. It seems to be very streaky - my first session was absolute shit, but i am happy i tried again, as my next two session on it both were profitable:) Fun theme and music makes this a game i will quite regularly play. Good going from MG, and fun to see the staff was involved:)
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Mil E Na
7 years ago
Full Member
Background music is awesome! And, who doesn't like emoticons? :) Wellknown smiley faces jumping in front of us...really appealing and amusing.
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energydd
7 years ago
Full Member
I played this game and the free spins came quikly a 20x stake . its a bad game with low payouts but the sticky wilds can really payout i think. If you get a full screen of sticky wilds in the free spins it would be like doa.
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