Slotty Vegas brand operator, Max Entertainment, has formed the official partnership with Enteractive. The two entities will together deploy (Re)Activation Cloud iGaming conversion platform.
Enteractive’s plug-and-play service will help Max Entertainment boost player retention rates at their online casinos.
Providing Best Experience
Max, which was launched in 2012 in order to offer premium experience to players…
…has emerged as one of market leaders in Europe. They have recently claimed new licenses in Finland, Norway and Germany.
Their Director of Marketing, Jorge Pinto, commented:
“We have always wanted to provide our players with the best experience and in Enteractive we have found a partner that will allow us to take this to new heights.
As acquisition costs continue to rise alongside competition from other brands, it is more important than before to ensure players are encouraged to be, and rewarded for, their loyalty to a brand and this is exactly what (Re)Activation Cloud® will allow us to achieve.”
About the Software
(Re)Activation Cloud is the scalable, proprietary software – the only available on the market…
…which is designed to handle personal one-on-one calls for boosting customer loyalty.
Enteractive is focusing on retention technology and real human interaction, while everyone else is focusing on gamification and automated tools. Its services result in a boost to bottom-line P&L and long-term brand loyalty.
The platform plugs directly into clients’ existing CRM systems through seamless API integration which provides real-time, end-to-end transparency. Its clients have full visibility and control of the entire process.
(Re)Activation methods used are GDPR and G4 compliant. Data processed is secured.
Enteractive’s founder and CEO, Mikael Hansson, said:
“We are pleased to have partnered with Max Entertainment, an established operator in Finland, Norway and Germany with plans to expand its successful Slotty Vegas brand into new jurisdictions.
Our (Re)Activation Cloud will allow Max Entertainment to drive conversion rates while also ensuring their current player base feels valued. This, in turn, will allow the operator to continue to drive growth across the board.”
Source:
“Enteractive partners with Slotty Vegas operator Max Entertainment”, Enteractive PR, March 17, 2020.
